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Craft beer career brews for UC alum

December 6, 2021

For the city of Cincinnati, breweries are big business, with dozens of craft locations spread across the area. For College of Arts and Sciences alum Matt Cremeans, the abundant brewery scene provided opportunity for a new career. Cremeans, who graduated in 2014 with his degree in communication with a certificate in public relations, began working at Rebel Mettle Brewery in January. After visiting the brewery, Cremeans began speaking with the owner, Michael Brown, and eventually joined the team. Brown, an Air Force veteran, had opened the location in September of 2020, establishing it as one of only three local breweries to be veteran owned. Cremeans said that his time at UC helped to prepare him for the world of sales and interpersonal relationship building. During one course at UC, Cremeans had the opportunity to create a marketing plan for a selected company. Through this exercise, he says, he found a better understanding of how to craft the company’s image to benefit the marketing system. This aided him as he moved from UC into the full-time workforce.

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