March 4, 2026

University of Cincinnati’s Lindner College of Business was one of just 16 institutions representing USA Today’s Ad Meter School Spotlight program, where students got to evaluate the ads and publish their findings alongside industry professionals. The students' top-rated commercials largely aligned with Ad Meter’s official rankings, with Budweiser's "American Icons" earning the highest score. The participants included over 300 students across two marketing classes taught by assistant professor-educator Summer Shelton. She came to the University from a marketing research firm and brings experience ranking Super Bowl commercials as an industry professional herself.

March 2, 2026

The Carl H. Lindner College of Business, in partnership with the College of Design, Architecture, Art and Planning, will debut a Bachelor of Science in Fashion Business degree program in fall 2026.

February 27, 2026

Intrapreneurship encourages employees at large companies to innovate and test ideas with an entrepreneur’s level of freedom. Learn how to become an intrapreneur in your organization.

February 25, 2026

UC Lindner College of Business Assistant Professor Jeffrey Shaffer shares his expertise with WVXU's Cincinnati Edition on how artificial intelligence is changing the employment landscape.

February 25, 2026

Accounting professor Adam Olson recently published a study in the journal of Accounting, Organizations and Society called, “The effect of political connections on COVID-19 stimulus.” Using the COVID-19 stimulus checks as reference, his team looked at how much benefit companies got if they donated to certain PACs. This dataset was a new opportunity to measure direct impact, as usually benefits from donations take the form of tax breaks or new laws down the road, not a direct deposit of cash.

February 23, 2026

With the 2026 Winter Olympic Games coming to a close, attention now turns to the summer games coming up in Los Angeles in 2028. Beach sprint rowing is a relatively new sport that is surging in popularity due to its inclusion in the 2028 Los Angeles Olympic Games. Spectrum News 1 spoke with Lindner College of Business alum and most-decorated beach sprint rower of all time, Christopher Bak, on his Olympic-sized goals.

February 23, 2026

Hundreds of University of Cincinnati students, faculty, and staff members turned out for the third annual Digital Technology Solutions (DTS) AI & Emerging Technology Symposium, Wednesday, Feb. 18, 2026, in UC's Tangeman University Center.

February 18, 2026

The 32nd annual UC/PNC Economic Outlook was held on Feb. 13, with more than 350 attendees — including more than 70 real estate students — taking in perspective on local, national and international economic developments at the newly reopened First Financial Center in downtown Cincinnati.

February 17, 2026

University of Cincinnati students will discover how to prepare themselves for the workplace during the NEXT Mindset Professional Readiness Day on Feb. 24 at the 1819 Innovation Hub.

February 13, 2026

Fantasy sports and the wager on which team will win a game are nothing new. But with sports gambling apps making it practically effortless for people to wager on just about any aspect of a match, gambling’s popularity is changing the game. The Journal-News turned to Mike Fry, professor of operations, business analytics and information systems at the University of Cincinnati’s Lindner College of Business to break down the rise and the risks of sports betting.

February 12, 2026

Economists and politicians have weighed the benefits of different theoretical models for years, but a lack of direct, empirical evidence showing the macroeconomic effects of fiscal policy has made it difficult to argue for or against government funding at the local level. That’s why University of Cincinnati economics professor David Brasington, PhD, published a new study called “Fiscal policy and economic activity: New Causal Evidence” in the Scandinavian Journal of Economics. By examining decades of levy renewal data across the state of Ohio, the study estimates the impact of property taxes on income beyond theoretical projections.

February 12, 2026

The University of Cincinnati reached $346 million in sponsored research awards in fiscal year 2025, up 6.6% increase over the previous year. Additionally, funding for clinical trials at UC climbed, with $88 million in industry-sponsored awards and $33 million in federally sponsored awards.

February 12, 2026

Bearcat love stories are as unique as the couples who live them. They can begin with a sports activity or a social function. They can take root when a relative steps in to facilitate a pairing that clearly is meant to be. Or, in a once-in-a-million stroke of luck, they can begin when someone says hello to “the girl next door.” As we celebrate Valentine’s Day, four alumni couples share their Bearcat love stories—personal tales of romance, devotion and continued engagement with UC.

February 9, 2026

Presented by the University of Cincinnati Carl H. Lindner College of Business Alumni Council, the 2026 Cincinnati Business Achievement Awards (CBAAs) will recognize awardees on March 5 at the Renaissance Cincinnati Downtown Hotel.

February 6, 2026

As artificial intelligence seeps into more careers, some people wonder if any jobs will become obsolete in the coming years, according to 700WLW. Jeffrey Shaffer, director of Lindner College of Business’ Applied AI Lab, spoke with 700WLW on the future of AI in the workplace.