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Melanie Schefft

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Melanie writes about a variety of campus updates, activities and faculty, staff and student success.

titanimk@ucmail.uc.edu  |  513-556-5213
265 Results
1

Is it a business opportunity or just a good idea? Here’s how you can tell

February 21, 2023

A good idea is just that — an idea. But if it’s a great idea it will make money, solve problems, have viable markets and offer goods at prices consumers are willing to pay. So, if your new service or product fulfills a need or fills a void, check out how willing people will be to pay for your idea. Start by conducting market research.

2

Writing a business plan

Business plans are the foundation of your business. Good plans will guide you through each stage, from starting and managing to becoming a roadmap for how to structure and grow your enterprise. While there’s no right or wrong way to write a business plan, it is important that your plan meets your needs. Most business plans are either traditional or lean startups. Each has four key elements of both formats.

3

New year habits entrepreneurs should adopt

Upskilling

The beginning of a new calendar year is a time to look ahead and set new goals. Entrepreneurs can commit to staying on track throughout the coming year by adopting quick habits to take their business to the next level of innovation.

4

How to leverage Google Analytics for business decision-making

As a business owner, you may want your website to be easy to find, engaging and effective at converting browsers into customers. Google Analytics can help you. This powerful tool not only tracks the number of visits to your website but also provides key insights into how your website is performing.

5

How to conduct a profit margin analysis

A profit margin measures the percentage by which revenues exceed the costs of doing business. A profit margin analysis takes that a step further, analyzing the profitability of your business over time. You can easily calculate your company’s profit margin by finding your net income (gross income minus expenses), dividing that net income by your revenue, then multiplying the result by 100 to get a percentage.

6

Why we still need Black History Month

January 26, 2023

While Black History Month is an opportunity for all Americans to consider concepts central to the founding of the nation — democracy, freedom and equality — the University of Cincinnati propels the diversity, equity and equality momentum by honoring Black Americans’ extraordinary impact through engaging lectures, open classes, food, galas and off-campus activities.

7

His 'dream' lives on

January 13, 2023

In a packed standing room only crowd in UC’s African American Cultural and Resource Center (AACRC) on Wednesday, exuberant songs, speeches, spoken word and a feast of cultural delicacies highlighted an afternoon of celebrating Martin Luther King Jr's life and impact.

8

Can I inflation-proof my new business?

Starting a new business is a challenge even in a good year. During periods of high inflation, new businesses can combat financial uncertainty by focusing on what they can control — creating value for the customer. The bottom line: If your product or service is valuable enough, especially in uncertain times, customers will sacrifice in other ways to buy it.

9

Best year–end tax strategies

At the start of the new year, business owners should be aware of changes in the tax law and opportunities to reduce taxes through deductions and credits. Find a trusted tax adviser to help you navigate the new and existing tax laws.

10

Presidential medals honor the 'best of the best'

May 26, 2022

The University of Cincinnati honors four undergraduates with the Presidential Leadership Medal of Excellence and two graduate students with the Presidential Medal of Graduate Student Excellence in the annual 2022 celebration at Cincinnati's Queen City Club.