In this FREE seven-week Massive Open Online Course (MOOC), students will master the tools necessary to generate new ideas and quickly transform those concepts into viable new products and services.
Participants who successfully complete the course and enroll as a new student at the University of Cincinnati will receive graduate credits that can be applied toward either an MBA degree from the Lindner College of Business or a Master of Engineering degree through the College of Engineering and Applied Science.*
The UC MOOC is team taught by Professors Drew Boyd and Jim Tappel. Drew Boyd founded the acclaimed Marketing & Mastery Program at Johnson and Johnson and recently co-authored the book Inside the Box: A Proven System of Creativity for Breakthrough Results. Jim Tappel has spent more than 25 years of his life focusing on design thinking work, including a ten-year stint at renowned innovator IDEO.