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Social Media Week Schedule

 


Monday, March 28

Social Media Week Booth

10 a.m. - 3 p.m.
TUC Atrium

Every day during UC Social Media Week, pick up a schedule of events, play our emoji game, get some freebies, vote on finalists for the #UCSMW Photo Contest and take your picture with our Instagram signs.


Pinterest Party with Paper Acorn

10 a.m. - 3 p.m.
TUC Atrium

Ready to put your Pinterest skills to the test? Create some UC-inspired Pinterest designs for your residence hall, apartment, office or home. Paper Acorn will provide the crafts.  


Professional Headshots

10 a.m. - 3 p.m.
TUC Atrium

If you want to be a social media pro, you’d better look like one. Ditch the duck face selfie and get a professional headshot for your profile pics.


Selfie Sabotage: Why Social Media Education is Needed

Jeff Blevins, Head, Department of Journalism

10:10 a.m.
TUC 415

Unfortunately, experience is something you get just after you need it; and too often people (especially young teenagers) are learning about the risks of certain types of social media activity after they have already committed “selfie-sabotage” by posting compromising images of themselves partying, Tweeting angry comments that may be interpreted as threats, or sharing nude images of themselves with acquaintances via social media.  For that matter, it is time to start a broader conversation about the general need for media literacy, and social media education in particular. 


Panel: Social Media for Healthcare Professionals

Karen Bankston, Associate Dean, UC College of Nursing
Jeffery Hill, MD, Asst. Professor & Asst. Residency Director, UC College of Medicine
Neil MacKinnon, PhD, Dean and Professor, UC James L Winkle College of Pharmacy
Victoria Norton, Director and Chief Privacy Officer, UC Health

11 a.m. -12 p.m.
Procter Hall, Third Floor Atrium

Social media is a powerful tool for networking and sharing information and experiences. But for healthcare professionals, social savvy and HIPAA compliance can sometimes be a challenging balance to strike. Join us for a conversation about what to share, when to share and how to make sure you don’t overshare. Panelists will include healthcare professionals and compliance officers, so come prepared with your questions!


Marathons and Social Media: Engagement, Strategies, and Outcomes

Thomas Aicher, Associate Professor and Program Coordinator, Sport Administration

11:15 a.m.
TUC 415

Over the past decade, the number of marathon and half marathon events across the United States has grown exponentially. Engaging participants through social media has become integral to engaging race stakeholders, as well as developing a brand personality. This presentation will review six marathons use of twitter to explain relationship management and brand personality of the events.


Going “Social” in the Academic & Professional Realms: Practical Uses & Critical Reflections

Autumn Miller, Ph.D, Assistant Professor-Educator, Dept. of Communication
BiBi Reisdorf, Assistant Adjunct Professor, Dept. of Communication

1:15 p.m.
TUC 415

In a society that depends more and more on social media, students as well as professionals find themselves in a position that demands a high level of social media skills and the use of a variety of platforms for classwork and professional work alike. While social media can be a great tool and an inspiring opportunity for educational and professional purposes, it can also become a burden. Using examples from both the classroom and the professional world, we will discuss the wide range of benefits of social media use as well as the problems with overuse and unnecessary use of social media. We will provide "best practice" examples and ideas to demonstrate how "smart" and well thought through social media use can enhance both the classroom and the work experience.


Business, Social Media and You: Where Are We Going?

Charles H. Matthews, PhD
Distinguished Teaching Professor of Entrepreneurship and Strategy
Founder, UC Center for Entrepreneurship

1:15 p.m.
TUC 419

It is estimated that there are over two billion social media users worldwide and that doesn’t even take into consideration that there are some four billion uses of instant messaging such as WhatsApp, WeChat, and more.  Moreover, it is projected that active social media users are growing every year – up to 25% a year by some estimates. Add to that the fact that nine out of ten U.S. companies are active on one or more social networks, it is no longer a question of whether or not businesses should be engaged in and on social media, clearly the rules have changed. For example, up to 70% of companies now say video is the most effective tool in their online marketing tool kits. This session will explore social networks from the perspective of the business, the employee, the customer and more. From first contact to social media advertising to viral videos and more what does it mean to businesses and consumers as social media becomes standard operating procedure around the world.

 


 

Tuesday, March 29

 

Social media and PR: When social media becomes a tool of your trade

Dr. Suzanne Boys, Associate Professor, PR Program Director

9:30 a.m.
TUC 415

 

Social Media Week Booth

10 a.m. - 3 p.m.
TUC Atrium

Every day during UC Social Media Week, pick up a schedule of events, play our emoji game, get some freebies, vote on finalists for the #UCSMW Photo Contest and take your picture with our Instagram signs.

 

Pinterest Party with Gild Collective and Paper Acorn

10 a.m. - 3 p.m.
TUC Atrium

Ready to put your Pinterest skills to the test? Create some UC-inspired Pinterest designs for your residence hall, apartment, office or home. Gild Collective and Paper Acorn will provide the crafts.

 

Professional Headshots

10 a.m. - 3 p.m.
TUC Atrium

If you want to be a social media pro, you’d better look like one. Ditch the duck face selfie and get a professional headshot for your profile pics.

 

 

Fandom on Facebook:  The Social Television Experience

Dr. Nancy Jennings, Associate Professor of Communication

11 a.m.
TUC 415

As the largest segment of smartphone owners, it should come as no surprise that Millennials are doing more, viewing more, and sharing more from their mobile devices than any other generation.  Millennials (71%) are more likely to use a Smartphone while watching TV than any other generation according to a recent survey by Accenture.  With mobile devices as a new companion for watching television, viewers are texting and posting comments about programs they are watching on social media, extending the social experience of television.  Online, fans grieve over lost characters, express their outrage at the writers for plots gone wrong, and squeal with delight when good things happen in their stories.  This presentation will explore this new social television experience and provide insight to the various ways in which we engage with stories, events, and each other online.

 

Live-Tweeting Murder: Social Media and Self-Discretion

Jeff Blevins, Head, Department of Journalism

1 p.m.
TUC 419

The August 2015 shooting deaths of TV journalists Alison Parker and Adam Ward by their former co-worker, Vestor Flanagan exploited the immediacy of social media, and showed its lack of discretion in a way that was shockingly disturbing.  After gunning down Parker and Ward during a live television interview, Flanagan began Tweeting about the event, and the point-of-view video he took of the murders went viral.  Not that we haven’t seen the dark side of human behavior acted out on social media before with revenge porn, cyber-bullying and other cruelties. We will explore the fundamental lesson that there is no filter on social media, and asks each of us to consider own sense of self-discretion and asks us to critically reflect about what we see, who we follow, what we Tweet, and why.

 

It’s (NOT) Just Social Media

Carver Ealy, Program Coordinator, African American Cultural and Resource Center

1 p.m.
TUC 415

We’ve all thought or said it before, but preparing for UC’s third century means preparing for the student of 2020: so where is and what is that student doing right now? Probably on their phone. Research shows us that the next wave of students currently spend as much as nine hours consuming media. If we plan to attract, retain, and develop a diverse cohort of the brightest prospective students we have to meet them where they are. So it’s not just social media, but the larger question is #HowSway?! Join in as we examine how to leverage social media in higher education.

 

Using Social Media in the Classroom

James Canfield, Assistant Professor, School of Social Work

2 p.m.
TUC 415

Social media plays an increasing and important role in our lives in general, but very much so for our students. Using social media in the classroom can have direct benefits for students and instructors alike, and provide opportunities to connect the classroom to the community. This presentation will discuss and examine a strategy to social media in the classroom as well as real-world examples of assignments and activities.

 

#UCSMW #GetThereOnMetro Bus Tour

Departing at 3:30 p.m. and 3:45 p.m.

See the city by way of public transit as University of Cincinnati partners with Cincinnati Metro during Social Media Week! Departing from the inbound bus stop at University and Jefferson (map), students will learn how to use the bus to travel from campus to popular destinations in Downtown and Over-the-Rhine. Explore guided stops at landmarks such as Findlay Market, Music Hall, Washington Park, and Smale Riverfront Park and hear stories about the city’s history and architecture. After this two-hour adventure, students will be able to confidently ride public transit while seeing hidden gems of the Queen City. Students are encouraged to post photos and selfies of their journey on social media using the hashtags #UCSMW and #GetThereOnMetro. Only 40 spots available, so register now to ensure your tickets.

 

#UCSMW Movie Night: The Social Network

7:30 p.m.
TUC Cinema

Harvard student Mark Zuckerberg creates the social networking site that would become known as Facebook, but is later sued by two brothers who claimed he stole their idea, and the co-founder who was later squeezed out of the business.

 


 

Wednesday, March 30

Social Media Week Booth

10 a.m. - 3 p.m.
TUC Atrium

Every day during UC Social Media Week, pick up a schedule of events, play our emoji game, get some freebies, vote on finalists for the #UCSMW Photo Contest and take your picture with our Instagram signs.

 

Pinterest Party with Gild Collective and Paper Acorn

10 a.m. - 3 p.m.
TUC Atrium

Ready to put your Pinterest skills to the test? Create some UC-inspired Pinterest designs for your residence hall, apartment, office or home. Gild Collective and Paper Acorn will provide the crafts.

 

Professional Headshots

10 a.m. - 3 p.m.
TUC Atrium

If you want to be a social media pro, you’d better look like one. Ditch the duck face selfie and get a professional headshot for your profile pics.

 

#UCSMW Twitter Chat

7 p.m. – 9 p.m.
#UCSMW

Virtually meet fellow Bearcats & UC community members for a Twitter Chat. We’ll talk about social media and its impacts, along with what we love and hate about it. Follow along and join in the conversation using #UCSMW.

 


 

Thursday, March 31

#UCSMW Summit

Driving/Walking Directions and Parking Information


Registration/Check-In

8 a.m.
TUC Atrium


#UCSMW Opening Keynote: Find Your Brand by Finding Your Why

Rob Richardson, Chair, University of Cincinnati Board of Trustees
Tom Gelehrter, Emcee, President & Founder, 4th Floor Creative

9 a.m.
TUC 400ABC

Today many assume that the most effective way to develop your brand is to constantly post social media content. However, your branding will not be impactful unless it's connected to a distinct purpose, your why. Purpose is not about how much money you can make or recognition you can receive. True purpose is rooted in service and fueled by passion. Finding your why will inspire and motivate others to engage your business, organization or movement.


Social Media is Your Frenemy

Ric Sweeney, Assistant Professor of Marketing

9:30 a.m.
450 Lindner Athletics Center

Is Social Media our Friend?  Or is it our Enemy?  Actually, a bit of both.  Used properly, Social Media can be a powerful tool for promoting companies and brands, and can be effective at promoting your own individual, personal brand.  Unfortunately, we often see the pitfalls and embarrassments of bad social media usage.  This session will focus on a brief history of social media, how to use social media effectively, and what happens when things don’t go as expected.


Millennial Thinktank

10 a.m. - 5 p.m.
TUC 427

Drop in anytime throughout the day to bounce ideas off a select panel of digital savvy students discussing how businesses can best engage with their generation. The Thinktank will rotate for a morning 10:00-11:50 group and a 1:00-4:50  afternoon group.  This town hall style conversation features our best and brightest social stars from around the university. From Tweetmasters to mobile mavens, learn firsthand from those who value media that creates disruption with purpose.


Social Media and the Sports Fan

Lisa Braun, Director of Digital Media, Cincinnati Reds
Steven Hudy, Manager of New Digital Production and Social Media, Cincinnati Bengals

10 a.m.
TUC 425

Join the social managers for the Cincinnati Bengals and Reds to learn how professional sports teams are leveraging social media to promote their brand, increase engagement with customers (the fans) and impact their bottom line.


Social Media Catches a Train: Understanding the Force Multiplier Behind the Cincinnati Streetcar

John Schneider, Father of the Cincinnati Streetcar

10 a.m.
TUC 415

The effort to bring modern rail transit to Cincinnati began in 1993, but traditional print and electronic media were slow to follow the action. Wider use of email improved messaging but failed to promote an open dialogue. Facebook and Twitter were watershed events for visual messaging, refining arguments for the Cincinnati Streetcar, and rallying supporters for important events. Now a sizable army of rail supporters, fused together by social media, sets its sights on extending the streetcar to the University of Cincinnati.


Social Communication and Relationships for the Digital Age of the Third Millennium

Catalin Macarie, Assistant Professor, Lindner College of Business

10 a.m.
TUC 419

Facebook, QZone, Pinterest, Twitter, QQ, Facenama, V Kontakte, Instagram, Odnoklassniki, Reddit… What are they? What do they all mean? What do they do? Together they cover the entire Social Media playing field, together they represent the most dominant Social Networks digital cluster on the planet. Each one of them dominates and controls a vast, most different geographic area and services a specific, clearly defined market segment. What do they all have in common? They all bring people together, help them communicate, help them keep in touch, share information, feelings, trends, personal information and habits. They all fight for the same thing - the world dominance in big data, social trends analysis and prediction. So… how much do you know about each one of them? What do you NEED to know about understanding the Global Social Media arena? How is that relevant to you, your family, friends and everyone else? Join us for a lively presentation and discussion about the current worldwide trends in Social Media - the Social Communication and Relationships for the Digital Age of the Third Millennium.


Lessons From Start-Ups: Building a Brand Via Social Media

Rob McDonald, Founder, The Brandery

11 a.m.
TUC 425

When resources are tight, building a strong personal and company brand via social media could be critical to the success of your start-up. Rob will discuss lessons learned from working with over 50 start-up companies at the Brandery and the trials and travails of leveraging social media.


How to Make Your Mission Everyone's Mission

Dan O'Keeffe, President, O'Keeffe PR and Marketing Solutions
Annie Beard, Account Manager, O'Keeffe PR and Marketing Solutions

11 a.m.
TUC 415

How to craft compelling content on all channels that will make your audience care as much about your nonprofit’s mission as you do.


Engaging Social Media for the Civic Minded: A cop with an opinion, a cat, a streetcar, and a Twitter

Derek Bauman, Social Media Influencer

11 a.m.
TUC 419

Derek will share how D+C=V became a thing and the lessons he learned on his meandering social media journey from lowly Enquirer website commenter to a guy who can get 100 likes on a Facebook post without the benefit of a bikini pic.


Social Media is Your Frenemy

Ric Sweeney, Assistant Professor of Marketing

12:30 p.m.
450 Lindner Athletics Center

Is Social Media our Friend?  Or is it our Enemy?  Actually, a bit of both.  Used properly, Social Media can be a powerful tool for promoting companies and brands, and can be effective at promoting your own individual, personal brand.  Unfortunately, we often see the pitfalls and embarrassments of bad social media usage.  This session will focus on a brief history of social media, how to use social media effectively, and what happens when things don’t go as expected.


Visual Storytelling and the Art of Being Shareworthy - the Story Behind 365Cincinnati

Bridgett Raffenberg, Publisher, 365Cincinnati.com 

1 p.m.
TUC 415

With over 100,000 local Facebook fans and a blog voted “Reader’s Choice for Best Blog in Cincinnati” every year since 2010, Bridgett Raffenberg has spent the last five years telling the story of Cincinnati one day at a time. Learn how she uses the art of visual storytelling with the “365 Things to Do in Cincinnati” brand and leave with actionable steps you can implement in your own business


Pinterest: Less Social, More Personal

Kim Johnson, Director of Client Services, Ahalogy

1 p.m.
TUC 425

Learn more about how Pinterest is the new SEO, NOT social media. Brands are capitalizing on Pinterest is a place for visual discovery, a planning tool and a fast and easy to gain marketing insights on your product and customers. Examples will be shared how CPG companies are reaching a more mobile and difficult to reach audience through content marketing. Kim Johnson is a Director of Client Services at Ahalogy, a startup marketing software solution for content-marketing She was one of Ahalogy’s first hired employees in 2012 and has been named Ohio’s fastest-growing startup two years in a row. She manages client accounts such as Kraft-Heinz, Kellogg’s, Kroger and Campbell's. Kim previously worked for 7 years at Nielsen, a leading global information and measurement company, specializing in social media listening analytics and consulting.


Search Marketing in 2016

Rob Bunting, Internet Marketing Czar

1 p.m.
TUC 419

Discuss recent search marketing trends, how search marketing strategies tend to differ from social media marketing strategies, and how to develop and measure an effective search marketing program.


LinkedIn: The Ultimate All-in-One Power Tool for Your Business and Career

Crystal Thies, LinkedIn Ninja

2 p.m.
TUC 425

Crystal Thies has been known as the LinkedIn Ninja since founding her company, Crystal Clear Buzz, in 2009. Although well versed and experienced in all social media, Crystal specializes in the utilization of LinkedIn for sales and business development. As a past financial planner, Crystal is one of the few social media strategists with expertise to work with those regulated by FINRA, the SEC, and IIROC. She is the co-author of “The Social Media Handbook for Financial Advisors” published by Bloomberg Press.


Don't Be a Slacktivist: Knowing the Difference Between Cause/Organization Promotion & Self-Promotion

Mike Moroski, Executive Director, UpSpring

2 p.m.
TUC 415

Mike Moroski has been an active fighter for just causes in Cincinnati since 2001. In addition to his role at UpSpring, he sits on municipal, State, and nonprofit boards that seek to combat injustice & poverty. His talk will discuss the unique & subtle differences between promoting an organization vs. a cause - and how not to fall into the trap of self-promotion in lieu of promoting either of the aforementioned.


@GoBEARCATS Athletics Instawalk

2 p.m.
Leaves from TUC Atrium

Go behind the scenes of the @GoBEARCATS facilities and see the ins and outs of a Division I athletics program during #UCSMW.


#UCSMW Campus Instawalk

2 p.m.
Leaves from TUC Atrium

Snap, post and filter your way through what Forbes called on of the most beautiful campuses in the world during #UCSMW.


Social Media is Your Frenemy

Ric Sweeney, Assistant Professor of Marketing

2 p.m.
112 Lindner Hall

Is Social Media our Friend?  Or is it our Enemy?  Actually, a bit of both.  Used properly, Social Media can be a powerful tool for promoting companies and brands, and can be effective at promoting your own individual, personal brand.  Unfortunately, we often see the pitfalls and embarrassments of bad social media usage.  This session will focus on a brief history of social media, how to use social media effectively, and what happens when things don’t go as expected.


Dressmaking With #FashionByMayhem

3 p.m. - 4:50 p.m.
TUC 425

With nearly 500,000 followers on Instagram, Mayhem, a five-year-old from Milford, has received national attention for playing dress up in handmade paper outfits. What started with an Aquadoodle mat evolved into replicating celebrity red carpet gowns, landing this Cincy kid in Vogue, Elle, and The Today Show, as well as launching her own children's fashion line with J.Crew. We're busting out all the craft supplies for Mayhem's visit to UC. Come make a dress with her!


@CincyMuseum: How an Iconic Local Museum Continues Engagement Before, During and After the Visit

Maria Dehne, Social Media Specialist, Cincinnati Museum Center

3 p.m.
TUC 419

How an iconic local museum continues engagement before, during and after the visit.


Snapchat: Promote Yourself, Don't Hurt Yourself

Nedra McDaniel, Owner, adventuremom.com

3 p.m.
TUC 415

Learn how Snapchat is being used by students and for business purposes, as well as how it can be helpful and harmful.


Real Stories of Real People

Jenny Dexter, Director of Community Relations, Hamilton County Development Disabilities Services

4 p.m.
TUC 415

How social can be used to connect people with disabilities with the community through their stories.


Go*Social With Metro

Dwight Ferrell, CEO, SORTA/Metro
Brandy Jones, External Affairs Manager, SORTA/Metro

4 p.m.
TUC 419

With more than 50, 000 passenger trips taken every day, Metro relies on social media as a major communication tool to engage, inform and connect with its customers and potential riders. Learn how Metro uses Facebook, Twitter and Instagram to tell its story.


Happy Hour/Networking Social

4 p.m. - 6 p.m.
Catskeller (First Floor Tangeman University Center)

Join us for networking, emoji games, prizes, giveaways and drinks and free food as we wind down from a busy #UCSMW Summit.

Social Media Week Booth

10 a.m. - 3 p.m.
TUC Atrium

Every day during UC Social Media Week, pick up a schedule of events, play our emoji game, get some freebies, vote on finalists for the #UCSMW Photo Contest and take your picture with our Instagram signs.

 

Pinterest Party with Gild Collective and Paper Acorn

10 a.m. - 3 p.m.
TUC Atrium

Ready to put your Pinterest skills to the test? Create some UC-inspired Pinterest designs for your residence hall, apartment, office or home. Gild Collective and Paper Acorn will provide the crafts. 

 

#UCSMW Movie Night: The Social Network

7:30 p.m.
TUC Cinema

Harvard student Mark Zuckerberg creates the social networking site that would become known as Facebook, but is later sued by two brothers who claimed he stole their idea, and the co-founder who was later squeezed out of the business.

 


 

Friday, April 1

Social Media Week Booth

10 a.m. - 3 p.m.
Campus Recreation Center Breezeway

Every day during UC Social Media Week, pick up a schedule of events, play our emoji game, get some freebies, vote on finalists for the #UCSMW Photo Contest and take your picture with our Instagram signs.

 

Pinterest Party with Paper Acorn

10 a.m. - 3 p.m.
Campus Recreation Center Breezeway

Ready to put your Pinterest skills to the test? Create some UC-inspired Pinterest designs for your residence hall, apartment, office or home. Paper Acorn will provide the crafts. 

 

Baseball Game vs. USF

6 p.m.
Marge Schott Stadium

 


 

Saturday, April 2

Oliver Nikoloff Track & Field Invitational

10 a.m.
Gettler Stadium

Join the Bearcats during the second day of the Oliver Nikoloff Track & Field Invitational. Events start at 10 a.m. and the Bearcats seniors will be honored at 11:30 a.m. Admission is free courtesy of Experience UC.

 

Nippert Stadium Open House and Tours

11:30 a.m. - 1 p.m.
Nippert Stadium

Join the Bearcats for tours of the newly renovated Nippert Stadium. See inside the new $86 million structure including the pressbox, club level, patio suites and more. Fans in attendance will have the chance to win season tickets.

 

Spring Football Game

1 p.m.
Sheakley Athletics Center

The Bearcats will hold their annual spring game Saturday at 1 p.m. inside Sheakley Athletic Center. This is your chance to preview the Bearcats offense and defense for the upcoming season. Get your first look at the Bearcats next great talent! New football posters will also be given away to fans in attendance.

 

Spring Football Game

3 p.m.
Sheakley Athletics Center

After the Bearcats close out their spring season, youth football players up to eighth grade are invited for a free football clinic on the UC practice field. Participants should wear work out gear and gym shoes or football cleats.

 

Baseball Game vs. USF

6 p.m.
Marge Schott Stadium

Fans are encouraged to join the Bearcats for an American Athletic Conference match up with USF at 6 p.m. Gates will open at 4 p.m. so fans can enjoy batting practice. Admission to the game is free ($5 value).