The University of Cincinnati has partnered with over 250 licensed vendors. These vendors produce just about any product imaginable, and distribute these products across the region. For a complete list of our licensees along with a list of licensees by product category, please click on the links below. You can also find information below regarding how to become licensed with the University of Cincinnati.

Interested in Becoming Licensed?

Any business that uses the university's name, trademarks, images, or other indicia in the course of trading and/or in promotion of its business will require a license. The license, and rights granted, will depend upon whether the business is a sponsor, a licensee, a vendor of the university or other and dependent upon the proposed use. 

If you would like to become licensed with the University of Cincinnati, you will need to apply for a license through UC's licensing agency, the Collegiate Licensing Company (CLC). CLC is responsible for administering the licensing program, including processing applications, collecting royalties, and enforcing proper usage. Please click on the tabs below to find out more information about CLC and how to become licensed with UC.

If you have a question as to whether or not you may use the University’s name or trademarks in association with your business, which is not answered on this website, please contact the University's Office of Trademark Licensing & Brand Engagement.

Approved Internal Vendors

All products bearing the University of Cincinnati's brand must be purchased from companies licensed by the University of Cincinnati. The Office of Trademark Licensing & Brand Engagement and Central Purchasing together manage licenses to vendors that produce products for student organizations and University departments. If your organization or department is using University funds to purchase University branded products, below is the list of approved vendors.  If you are not using University funds, you may consider using any of the University's licensed vendors (linked above).

Ad-Venture Promotions

Cathy Stafford
2625 Regency Road
Lexingto, KY 40503
Phone: (859) 263-4299

Associated Premium

Lori Heiney
1870 Summit Rd.
Cincinnati, OH 45237
Phone: (513) 679-4444


Amanda Wishnek & Denise Cline
526 S. Main St.
Akron, OH 44311
Phone: (330) 319-7204

The Collegiate Licensing Company (CLC), is the nation’s leading collegiate licensing and marketing representative.  Formed in 1981, CLC assists collegiate licensors in protecting and controlling the use of their logos through trademark licensing.
CLC proudly represents the nation’s top colleges, universities, athletic conferences, bowls, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate brands. Based in Atlanta, CLC provides its member institutions the expertise, resources, and experience necessary to maximize licensing revenue potential through the power of consolidation.

The University of Cincinnati has several types of licensing agreements. The Trademarks & Licensing Office will aid individuals, companies, departments, and organizations in securing the proper agreement and forms.  UC’s agreements include: standard, restricted, and local.

  • For production of emblematic merchandise to be sold by an individual or company at retail
  • For internal, campus suppliers, whose products are sold to the institution for internal consumption only and cannot be resold or sold at retail
  • Exempt from reporting royalties
  • $100 annual administrative fee
  • Advance fee waived
  • Must complete the art approval/royalty waiver form
  • For local companies and/or individuals
  • Geographically confined to in-state or “local region” companies that intend to make products for resale
  • Can hold licenses for 1-5 schools from the local area
  • Short form application
  • $50 annual administrative fee
  • Report royalties per semester; annual advance fees required
  • Ability to renew local agreements for multi-year terms based on performance and university approval
  • You will need to create an account with CLC in order to apply for a license with UC.
  • The process for applying a license includes: submitting license application, providing product samples, obtaining product insurance, submitting artwork, disclosing your supply chain, submitting artwork for review, etc. 
  • Please make sure you visit CLC's site if you have any questions regarding license criteria.
  • The timeline can be anywhere from 4 to 15 weeks, depending on the license application type (for first-time applicants).
  • The cost of the application will depend on the type of application you are applying for. Visit CLC's quick reference guide for information regarding costs. 
  • CLC offers a quick reference guide that gives an overview of the application process, costs, and timeline.