Name, Image, Likeness (NIL) Requests

Are you a student-athlete interested in using the University of Cincinnati brand to support your name, image, or likeness? Below, you will find the latest information on UC policy and educational materials when it comes to incoporating the University's brand into your NIL. 

NIL Brand Request Form

All requests to use the UC brand with any NIL activities must be submitted using the above Brand Request Form. Once the form is submitted, the request will be reviewed by the Trademarks & Licensing Office. Promotional uses that involve a business will be shared with UC Athletics and Bearcats Sports Properties for review and response. Requests for commercial use of UC's brand will be managed by the Trademarks & Licensing Office. Student-athletes will receive an email that provides information related to their request within 5 business days.

UC Corporate Partners

The brands listed below make substantial annual investments to the University of Cincinnati and it is possible that a conflict will exist if your proposed NIL agreement conflicts with a current University of Cincinnati agreement. Please note, this is not a complete list, but examples of partners include: 

  • AAA
  • Aramark
  • CBTS
  • Cincinnati.com
  • Cincinnati Bell
  • Donatos
  • Fifth Third Bank
  • Follett
  • Gatorade
  • John Morrell
  • Kroger
  • Mellenium Business Systems
  • NovaCare Rehabilitation
  • Pepsi
  • PNC Bank
  • Skyline Chili
  • Toyota
  • UC Health
  • Under Armour
  • US Bank

NIL FAQs

Yes, with approval from the University of Cincinnati's Trademarks & Licensing Office.

Yes, student-athletes must request permission prior to engaging in any NIL activity that requires the use of UC Athletics uniforms, equipment, or gear.

All requests to use UC's brand must be submitted using the NIL Brand Request Form. Once the form is submitted, the request will be reviewed by the Trademarks & Licensing Office. Promotional uses that involve a business will be shared with UC Athletics and Bearcats Sports Properties for review and response. Requests to use UC's brand on a product will be managed by the Trademarks & Licensing Office. Student-athletes will receive an email that provides information related to their request within 5 business days.

A student-athlete need not obtain University of Cincinnati approval to identify her/himself in a factual manner as "University of Cincinnati [sport/player]", "Cincinnati [sport/player]", or [Bearcats sport/player]" in print, radio, and/or television advertising, so long as there is no other use of University of Cincinnati marks, jerseys, red and black colors, etc. Student-athletes will need to disclose the NIL details to Athletics Compliance through ARMS.

Requests to use photographs and video are evaluated and may require additional approval from copyright holders. This information should be provided in the NIL Brand Request Form.

Yes, see list of partners above. Please note, this is not a complete list but examples of partners.

A student-athlete may not enter into a contract that contains a provision that conflicts with the University of Cincinnati's own contractual obligations. Athletics will review student-athlete disclosures for potential conflicts. If a term of a proposed student-athlete contract conflicts with UC's contractual obligations, Athletics will instruct the student-athlete regarding required modifications. A list of current partners can be found listed above in the 'UC Corporate Partners' section.

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