What Does "Web Analytics" Mean?
Web analytics is the study of online behavior − the way a visitor reaches your site, the path taken through the site, time spent on each page, etc. Analytics measure and define the nature of the Web visitor interaction with your site.
UC uses a "page tag analyzer" (Google Analytics).
Google Analytics (GA)
GA is a free product, but this also means we have no control over what changes are made to the software.
If you need access to UC's GA, submit your request to the Digital + Social team. You will need a valid Google account (usually a gmail account) for logging into the site.
Search Engine Optimization
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Building an SEO-friendly site can increase your ranking on Google, Bing, Yahoo, etc. thus bringing you more visitors and aid in lead generation.