Schrimpf, a DAAP alumna, said being intentional about diversifying the design profession includes outreach; many students, especially in high school, are not aware of the field as a career option. The P&G Beauty/DAAP partnership allows students to discover viable career options in creative problem-solving. For example, DAAPcamps, an annual summer program, encourages rising tenth, eleventh and twelfth graders to experience different design disciplines.
P&G’s partnership aligns with UC’s strategic direction, Next Lives Here, and its focus on valuing unique backgrounds, experiences and perspectives in a global society.
“The University of Cincinnati is dedicated to providing opportunity for people from diverse backgrounds to learn, imagine and discover,” said UC President Neville G. Pinto. “Through P&G’s generosity, this partnership will drive our goal of inclusive excellence, create opportunities for students to thrive, and grow and transform the talent pool in our society.”