Research: Lindner marketing professor finds current SEC disclosures insufficient
Tougher SEC disclosures needed to protect investors
University of Cincinnati Assistant Marketing Professor Noah Van Bergen, PhD, was part of the research team that recently uncovered that advertisements touting past performance exploit decision-making biases on the part of potential investors.
The study, titled “Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads,” was authored by Professors Joseph Johnson of the University of Miami Patti and Allan Herbert Business School; Gerard J. Tellis of the University of Southern California Marshall School of Business; and Van Bergen of UC's Carl H. Lindner College of Business.
“Ads that include the SEC’s current mandated disclosure are just as likely to mislead lay investors as those with no warning whatsoever,” said Van Bergen. “Essentially, the disclosures are ineffective at mitigating biases.”
Food and beverage industry gives update at May Roundtable
May 3, 2021
Event: May 14, 2021 8:15 AM
At the next UC Real Estate Center Roundtable, Local entrepreneurs in the food and beverage industry share their stories of how their establishments are moving forward post-pandemic.
Futuristic cars may soon take flight
April 28, 2021
The Cincinnati Innovation District and University of Cincinnati team up with partners in 1819 Innovation Hub DriveOhio, Cincinnati Bell and Microsoft to innovate with UC talent and help bring future innovation within reach in FlyOhio student challenge.
UC Day of Giving a success
April 28, 2021
University of Cincinnati Day of Giving’s 24-hour challenge was a tremendous success this year, raising $2,219,197 with 3,232 gifts. The fourth annual UC Day of Giving raised its most money to date with alumni, donors, students, faculty and staff joining together to support UC and UC Health.