8 factors that most impact your business’ net proceeds

By Erich R. Holmes, CFP®, CEPA®, EA, Managing Director and Senior Transition Advisor, Truist Wealth

Most business owners focus on ‘maximizing enterprise value’ as they contemplate a potential business sale. But giving equal consideration to ‘maximizing net proceeds’ of the deal and paying closer attention to the following drivers of net proceeds may actually result in more wealth to your family post-transaction.

1. Asset sale versus stock sale

It’s important to fully understand the differences in tax treatment for each type of sale structure, as well as the increased tax benefit to the buyer for engaging in one type of transaction versus the other before engaging in any discussions with potential buyers. Several of the factors you’ll want to assess include:

  • Recognizing any savings the buyer could potential receive for an asset sale versus stock sale treatment
  • Calculating the FMV of the assets in the business and their tax basis—and making sure you understand the class type of each asset, the ordering rules for allocating the purchase price to those respective classes, and the associated tax treatment of each
  • Aligning your personal wealth post-transaction advisory team with your business transaction team—to ensure a thorough understanding of the overall taxation impact

2. Deferred payment structure

Often in a business sale transaction, there will be payments to the seller that are received in years after the transaction (e.g., earnouts or seller financing payments). These payments will have a net proceeds impact, so any deferred payment structure should include:

  • Obtainability of the payments
  • The risk of not receiving payment
  • Your level of control over the outcome
  • The period of time and interest rate factored into the payments
  • The taxation of the payments received in the years after the close of the sale transaction

3. Indemnification obligations: escrow/holdbacks or representation and warranties

The allocation of risk between buyer and seller also impacts net proceeds. For escrow and holdback, the same concerns and considerations relating to deferred payment structures discussed above apply. In the event representation and warranty insurance is required for the transaction:

  • Make sure amount, premium, and/or underwriting fee are in line with market rates
  • Review of the amount of the deductible and the exclusions
  • Determine an appropriate cost sharing between buyer and seller
  • Decide how long the policy needs to remain effective

4. Consulting/employment arrangement

Generally, buyers prefer sellers to remain actively engaged in the business for a period of time after the transaction to help with continuity, integration, customer relations, etc. As the seller, make sure you’re comfortable with the time you’re expected to stay on, and the compensation for your services. In the event you sell your entire interest in the business and have no rollover of equity, it’s often better to negotiate a separate independent consulting agreement.

5. Owner occupied real estate and lease arrangement

Determining whether or not to retain ownership of any business real estate and/or sell it is a personal decision that you’ll need to make based on what you’re looking to accomplish. Often, it comes down to a decision as to whether you prefer to increase net proceeds by selling the real estate, or increase net earnings by leasing it back to the operating company. 

6. Closing indebtedness

The debt obligation on the books of the business goes unreviewed when you’re solely focused on maximizing enterprise value. But understand how the debt is being accounted for in the transaction is very important to determining net proceeds. It’s often the second or third biggest item that impacts net proceeds.

7. Net working capital

In order to maintain normal operations, buyers will generally require a target working capital calculation to stay in the company upon completion of the transaction. This determination is often a negotiated item, so try to come up with a strategic approach to forecasting working capital needs.

8. Choice of residency

Is it financially advantageous to change your state of residency ahead of a transaction? The answer depends on the type of transaction, the ownership structure of the business, the intent of the business owner(s), and the operations of the business.

The timing of your review of these items will be critical to successfully increasing your net proceeds. It’s best to understand as many key considerations as possible ahead of engaging in meaningful conversations with qualified buyers or receiving any LOI. This will allow you to set the tone upfront and be confident and prepared.

Lastly, while maximizing net proceeds and enterprise value are vitally important, they shouldn’t be your sole objective. It’s just as important to consider nonfinancial aspects regarding what’s most important to you personally, and what you wish to do going forward.

Investment and Insurance Products: Are Not FDIC or Any Other Government Agency Insured • Are Not Bank Guaranteed • May Lose Value 

Comments regarding tax implications are informational only. Truist and its representatives do not provide tax or legal advice. You should consult your individual tax or legal professional before taking any action that may have tax or legal consequences.

Truist Wealth Business Transition Advisory Group is a marketing name used by Truist Financial Corporation. Services offered by the following affiliates of Truist Financial Corporation: Banking products and services, including loans and deposit accounts, are provided by SunTrust Bank and Branch Banking and Trust Company, both now Truist Bank, Member FDIC. Trust and investment management services are provided by SunTrust Bank and Branch Banking and Trust Company, both now Truist Bank, and Truist Delaware Trust Company. Securities, brokerage accounts and /or insurance (including annuities) are offered by Truist Investment Services, Inc., and P.J. Robb Variable Corp., which are each SEC registered broker-dealers, members FINRA, SIPC, and a licensed insurance agency where applicable. Investment advisory services are offered by Truist Advisory Services, Inc., GFO Advisory Services, LLC, Sterling Capital Management, LLC, and Precept Advisory Group, LLC, each SEC registered investment advisers. Sterling Capital Funds are advised by Sterling Capital Management, LLC.

©2021 Truist Financial Corporation, Truist, Truist purple, and the Truist logo are service marks of Truist Financial Corporation.


For more information, contact Erich R. Holmes at 216-479-6876 or erich.holmes@truist.com.

Truist Wealth is a Goering Center sponsor, and the Goering Center is sharing this content as part of its monthly newsletter, which features member and sponsor articles.

About the Goering Center for Family & Private Business

Established in 1989, the Goering Center serves more than 400 member companies, making it North America’s largest university-based educational non-profit center for family and private businesses. The Center’s mission is to nurture and educate family and private businesses to drive a vibrant economy. Affiliation with the Carl H. Lindner College of Business at the University of Cincinnati provides access to a vast resource of business programing and expertise. Goering Center members receive real-world insights that enlighten, strengthen and prolong family and private business success. For more information on the Center, participation and membership visit goering.uc.edu.

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