Lindner College of Business Undergraduate Named a Quarterfinalist in National Sales Competition

Alexandra Land, BBA ‘15, used her best sales skills to reach the quarterfinals of the 15th annual

National Collegiate Sales Competition

(NCSC) in March at Kennesaw State in Georgia.

Land, a Carl H. Lindner College of Business marketing major with a minor in sales and president of the UC Sales Team, competed against more than 130 students from 67 universities in North America. She advanced to the quarterfinal round of 38 students at the NCSC — the largest and oldest sales role-play competition in existence. The event also serves as a recruiting marketplace for Fortune 500 and other companies.

Land says the competition depicted a real-world sales call that required her to adapt her sales presentation to the needs of the buyer on the spot.  “Sales is no longer about promoting the best product, but helping the buyer solve a problem,” she says.

Her sales success led several companies to approach her with internship offers. Though a previous commitment prevents her from accepting those offers this summer, she vows to continue a professional relationship with an eye toward the future.