Marketing
MS
Why study Marketing?
The Master of Science in Marketing program provides students with the tools and real-world experience necessary to pursue a successful career in marketing. The program has been developed to provide students with an innovative and specialized academic curriculum offering both breadth and depth of coverage in Marketing. Students will receive in-depth training in all areas of marketing, including branding, strategy, market research, buyer behavior, product management, and international issues. The program is designed to meet the needs of students having graduate or undergraduate degrees in both business and non-business backgrounds, offering the flexibility to complete it on a full-time or part-time basis.
Experience-based learning is an integral component of the program. Real-world field-study experiences will provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.
Admission Requirements
Please review the application checklist for admission requirements.
Earning an MS in Marketing opens the door onto a wide array of career opportunities. This program has helped our alumni find careers at high-profile organizations such as Abercrombie & Fitch, the Cincinnati Reds, Oracle, and Toyota. Many manager and director positions either require or recommend that candidates have a graduate degree.
The information provided is sourced from a third party, Lightcast. Their product, called Career Coach, combines extensive labor market data from Lightcast and the U.S.Bureau of Labor Statistics. It provides insights on industry, occupation, compensation, and projected growth for each profession. Economic and workforce information is available for various geographic regions. Some careers may require additional training or education.The degree of Master of Science is granted to those who satisfactorily complete the required course work, carrying a minimum GPA of 3.0 or more. The degree must be completed within five years of acceptance into the program. All students must contract for graduation and be enrolled for at least one credit hour of study during the academic year of graduation.
Please review English Proficiency Requirements for International Students here.
Note: If you are an international student, please include your converted GPA using the WES iGPA Calculator in addition to your non-converted GPA and class (if applicable), as well as the country where you received your degree.
If your bachelor’s degree is a three-year degree you must submit the free WES degree equivalency tool.
Explore unique opportunities, faculty, and resources available in Department of Marketing
Application Deadlines
Application deadlines can be found on the Lindner admissions website.
The Carl H. Lindner College of Business holds AACSB accreditation. AACSB International business accreditation is an achievement earned only by programs of the highest caliber. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. Less than one-third of U.S. business school programs and less than 15% of business school programs worldwide meet the rigorous standards of AACSB International accreditation.
Contact Information
Carl H. Lindner Hall
Cincinnati, OH 45221
(513) 556-7020
graduate@uc.edu
Find related programs in the following interest areas:
Program Code: 22MAS-BAM-MS