Business Administration Marketing
MS
Why study Business Administration Marketing?
The Master of Science in Marketing program provides students with the tools and real-world experience necessary to pursue a successful career in marketing. The program has been developed to provide students with an innovative and specialized academic curriculum offering both breadth and depth of coverage in Marketing. Students will receive in-depth training in all areas of marketing, including branding, strategy, market research, buyer behavior, product management, and international issues. The program is designed to meet the needs of students having graduate or undergraduate degrees in both business and non-business backgrounds, offering the flexibility to complete it on a full-time or part-time basis.
Experience-based learning is an integral component of the program. Real-world field-study experiences will provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.
Admission Requirements
Application Requirements:
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Resume - Ensure your resume clearly lists the dates of any professional (ex: full-time role, internships, co-ops), volunteer, non-profit, or any other leadership experiences. There is no formatting requirement, however, please review your resume for any grammatical mistakes and it should not be longer than 2 pages.
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Transcript - An unofficial transcript (or degree audit) is required from each institution attended, including in-progress coursework, even if from the University of Cincinnati. These documents must show a complete record of your courses and grades. Uploading an unofficial transcript is recommended, but an official transcript may also be sent. Your application will not be reviewed until all transcripts are received.
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Essays - At the University of Cincinnati Lindner College of Business, we value thought-driven leaders. With this in mind, please upload a personal statement expressing the following:
- What specific professional changes are you seeking, and how do you believe this program will facilitate those changes? How will you leverage the University of Cincinnati Lindner Alumni network and connections with business leaders for your career advancement?
- What aspects of the marketing graduate program appeal to you and why?"
- What global issues are you interested in, and how do you see these elements benefiting your career?
Formatting: We recommend the personal statement be between 250 and 500 words, double-spaced.
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Letters of Recommendation - Please select two recommenders who will be able to discuss your professional performance, academic performance, and/or work style. This can include previous supervisors, faculty members, or mentors. Letters of recommendation must come directly from the listed recommender on your application. IMPORTANT: Your application will not move forward in the review process until we receive both letters of recommendation.
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Standardized Tests - The GMAT and GRE are optional. If submitting scores, they must be sent officially from the testing agency.
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Application Fee - Applicants are required to complete the fee payment of $65 ($70 for international applicants) in order to complete their application.
MS in Marketing graduates achieve a 92% placement rate within three months of graduation earning an average starting salary of $71,875.
Our alumni have been hired at successful companies and organizations such as:
- Fifth Third Bank
- Procter & Gamble
- Abercrombie & Fitch
- The Cincinnati Reds
- Oracle
- Toyota
- Kroger
- Paycor
- DHL
Earning an MS in Marketing opens the door onto a wide array of career opportunities. This program has helped our alumni find careers at high-profile organizations such as Abercrombie & Fitch, the Cincinnati Reds, Oracle, and Toyota. Many manager and director positions either require or recommend that candidates have a graduate degree.
The degree of Master of Science in Marketing is granted to those who satisfactorily complete the required course work, carrying a minimum GPA of 3.0 or more. The degree must be completed within five years of acceptance into the program. All students must contract for graduation and be enrolled for at least one credit hour of study during the academic year of graduation.
English Language Proficiency Requirements:
The following exams and minimum scores are accepted as proof of English proficiency:
- TOEFL: minimum score of 90 iBT
- IELTS: minimum score of 6.5 overall band
- ?Duolingo minimum score of 110
- See this page for qualified waivers
Note: If you are an international student, please include your converted GPA using the WES iGPA Calculator in addition to your non-converted GPA and class (if applicable), as well as the country where you received your degree.
If your bachelor’s degree is a three-year degree you must submit the free WES degree equivalency tool.
Explore unique opportunities, faculty, and resources available in Graduate Programs Office
Application Deadlines
Fall 2025
- Final International Deadline: March 15, 2025
- Final Domestic Deadline: July 1, 2025
Spring 2026
- Final International & Priority Deadline: October 1, 2025
- Final Domestic Deadline: November 15, 2025
The Carl H. Lindner College of Business holds AACSB accreditation. AACSB International business accreditation is an achievement earned only by programs of the highest caliber. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. Less than one-third of U.S. business school programs and only 15% of business school programs worldwide meet the rigorous standards of AACSB International accreditation.
Contact Information
1319 Carl H. Lindner Hall
2906 Woodside Drive, PO Box 10211
Cincinnati, 45221-0211
(513) 556-7020
graduate@uc.edu
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Program Code: 22MAS-BAM-MS