Event
Schedule

Designing Long-term Value on a Sprinter’s Timeline: How P&G launched a disruptive e-commerce brand with college student partners

New technologies typically take years, or even decades, to push through the morass of corporate R&D. When P&G researchers decided to create a suite of waterless personal care and home cleaning products, they wanted to sprint. Enter University of Cincinnati design and engineering students. This corporate + college team built a new brand called EC30 in record time. Their experiment is now translating to a cascade of successful waterless product launches. Come hear a first-hand account of how the race was won! 

Wheel to Wheel Action: Partnerships and Activation in Motorsport

How does a 160-year-old brand compete and win at the highest level of motorsports, including Formula 1 and NASCAR? Join us for mimosas with Valvoline Global President & CEO Jamal Muashsher as he shares how the original motor oil brand fuses heritage and high performance to power the world’s most advanced racing teams.

The Foresight Lab at UC hosts a fast-paced, collaborative share-out of emerging shifts influencing the future of aging. Blending real-time SXSW discoveries with foresight frameworks and research-backed insights, we connect dots, test assumptions, and surface signals of change that are shaping the future, before they become mainstream.

Designing for Shared Autonomy: Teague VP of Design on collaborating with machines 

Machines are no longer just tools. They are teammates.  But can we trust them? Join Teague VP of Design, Matt McElvogue, for a happy hour lightening talk about designing for the shift from direct control to shared autonomy. Designing for emergence will shape the next era of human-machine collaboration. What does it take to design emergence we can trust? 

Modern Manufacturing with an Experiential Twist: A Morning Mimosa Talk

Innovation doesn’t happen in theory — it requires experience. Join Kinetic Vision CEO Jeremy Jarrett as he explores how experiential development accelerates learning, reduces risk, and transforms the journey from concept to production through rapid prototyping, real-world testing, and iterative problem-solving. His company embeds students and emerging talent into hands-on work, shaping the future of advanced manufacturing.

The Foresight Lab at UC hosts a fast-paced, collaborative share-out of emerging shifts influencing the future of big tech. Blending real-time SXSW discoveries with foresight frameworks and research-backed insights, we connect dots, test assumptions, and surface signals of change that are shaping the future, before they become mainstream.

Community-Centered & Community-in-the-Loop AI

How do we harness the collective intelligence of local communities to benefit all, where a rising AI tide truly lifts all ships? The vision of Sam Altman is to have a personal AI chatbot accessible for each individual to amplify the best of human potential – what if we shifted the focus from the individual to leveraging AI to uplift the whole community? Join this session to explore community-centered and community-in-the-loop AI and to learn more about a local Cincinnati initiative that embraces these approaches. 

The Foresight Lab at UC hosts a fast-paced, collaborative share-out of emerging shifts influencing the future of society and AI. Blending real-time SXSW discoveries with foresight frameworks and research-backed insights, we connect dots, test assumptions, and surface signals of change that are shaping the future, before they become mainstream.

Human AI: The Future of AI Populations and Brand Worlds

What if we're missing AI's most transformative potential? This discussion introduces a radical paradigm shift: AI as immersive brand worlds populated by synthetic audiences where marketers can experience thousands of scenarios before committing a single dollar to market. Drawing inspiration from surrealism, where imagination and reality merge into a unified experience, we'll explore how leading brands like Unilever are creating neuro-synthetic environments where strategy, experimentation, and decision-making happen inside intelligent systems and where instant validation and feedback occur in collaboration with AI populations.

Companies pioneering this frontier aren't just predicting the  future — they're creating it in real-time, shifting from campaign orchestration to designing self-evolving brand ecosystems that continuously optimize for emotional resonance and cultural relevance. 

This candid fireside chat offers an inside look at the shifting goals, aspirations, and expectations around success and stability from emergent Gen Z leaders from the Foresight Lab at UC. Grounded in structured futures research and an unfiltered generational perspective from lived experience, we’ll challenge assumptions, surface tensions, and debate what’s next – without the polished talking points.

This candid fireside chat offers an inside look at perceptions, concerns, and behaviors around AI from emergent Gen Z leaders from the Foresight Lab at UC. Grounded in structured futures research and an unfiltered generational perspective from lived experience, we’ll challenge assumptions, surface tensions, and debate what’s next – without the polished talking points.

The Foresight Lab at UC hosts a fast-paced, collaborative share-out of emerging shifts influencing the future of the American Dream. Blending real-time SXSW discoveries with foresight frameworks and research-backed insights, we connect dots, test assumptions, and surface signals of change that are shaping the future, before they become mainstream.

What’s Next for Money?

This lightning talk examines how the future of money and new models of financial inclusion are redefining opportunity and mobility. We’ll also explore how large banks are adapting their strategies, technology, and customer experience models to stay relevant in a rapidly shifting economic landscape.

This candid fireside chat featuring emergent Gen Z leaders from the Foresight Lab at UC offers an inside look at generational shifts in attitudes and outlooks around career paths, working styles, and leadership development. Grounded in structured futures research and an unfiltered generational perspective from lived experience, we’ll challenge assumptions, surface tensions, and debate what’s next - without the polished talking points.

The Foresight Lab at UC hosts a fast-paced, collaborative share-out of emerging shifts influencing the future of work. Blending real-time SXSW discoveries with foresight frameworks and research-backed insights, we connect dots, test assumptions, and surface signals of change that are shaping the future, before they become mainstream.