Policies

UC’s trademarks may not be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation or veteran status, or in any other way that would be a violation of UC’s anti-discrimination policies or practices.

All use of UC's trademarks on products require prior approval from the Office of Trademark Licensing & Brand Engagement, even if the proposed uses do not involve the sale of a product (i.e. promotional items for conferences or meetings, items for giveaways, etc.). See full policy linked above. 

UC trademarks may not be used in any manner that suggests or implies University of Cincinnati’s endorsement of other organizations, companies, products, services, political parties or views, or religious organizations and beliefs. If an outside organization would like to sponsor a University college, department, organization, or event, please refer to the University's Sponsorship Request Process for appropriate approval.

The University recognizes there may be occasions where licensees wish to incorporate the flag for patriotic theme designs with University Marks. 

After a review with distinguished members of the U.S. Military, the University of Cincinnati is adjusting our policy to allow use of the U.S. Flag on various products. Use of the Flag will only be approved for more elevated products tied to specific University programming/activations honoring the United States, the men and women who serve in the U.S. military and first responders. We will not approve any use of the U.S. Flag that is deemed to be simply for promotional purposes to commercialize use of the U.S. Flag in designs.

This policy is owned by the Office of Ethics, Compliance & Community Impact and seeks to ensure that sponsorships and other support remain compliant with applicable nondiscrimination laws and the Advance Ohio Higher Education Act.

All sponsorships require prior written approval from the Office of Trademark Licensing & Brand Engagement, even if the sponsorship does not involve the sale of a product. It is the general policy of the university to refrain from endorsing any particular entity, product, or service. Accordingly, sponsorships should recognize the entity, product, or service's support of the university rather than the university's support of the entity, product, or service. 

Any and all uses of the names, numbers, and/or images of UC student athletes must comply with University policies and NCAA regulations. Questions should be directed to the Trademark Licensing & Brand Engagement Office, who will consult as appropriate with UC Athletics.

This policy is owned by the Center for Student Involvement and covers the process for how student groups may gain access and use the University's brand. 

The University of Cincinnati will not approve the use of UC trademarks in connection with products or designs that present an unacceptable risk of liability or could be harmful to the mission or image of the institution. Some of these include, but are not limited to the following:

• Products that could be used to injure or kill;
• Alcohol products;
• Tobacco-related products;
• Drug-related products;
  
• Sexually suggestive products or language;
• Art depicting or implying the use or endorsement of: drugs; tobacco products; firearms or other weapons; racist, sexist, hateful, demeaning or degrading language or statements; profanity; sexual acts; statements impugning other universities.