Alternative Text for Images

Whenever you add an image, remember to include alt text. It's a simple yet important step to make your content accessible to everyone. Different platforms have various ways to add alt text, so take a moment to learn how to do it on your system. Alt text gives a brief description of an image, helping those who can't see it to know what it represents.

• Descriptive: Write concise and descriptive alt text that captures the essence of the image. Focus on important details that convey meaning.
• Contextual: Ensure the alt text reflects the context in which the image appears. Consider what information the image adds to the surrounding content.
• Functional: If the image is a button or link, describe what will happen when someone clicks it, like "Go to homepage" or "View gallery."
• Decorative Images: If an image is purely decorative and doesn't add any new information not already available on the page, you can skip the alt text or mark it as decorative. This ensures that screen readers won't bother users with unnecessary details. Remember, decorative images should not contain essential information.
• Images of Text: Try not to use images with text. If you have to, make sure the alt text includes the same words, so everyone gets the message.

• Too Much Detail: Keep alt text simple. Focus on what's important and avoid overwhelming details.
• Unnecessary Words: Skip phrases like "image of" or "picture of." Screen readers already announce images as such.
• Missing Alt Text: If you update a photo, remember to update the alt text as well, ensuring it accurately describes the new image.
• Images of Text: Avoid using images of text. It's not a reliable way to share information or ensure your content is searchable.