Formats for Digital Content
Accessibility shows up differently depending on what you are creating—a webpage, a handout, a social post, a video, a dashboard, or a course module. This page gives you a quick, at‑a‑glance view of how the Core Concepts connect to each major content format so you can focus your effort where it will matter most.
The table below shows which Core Concepts are especially important for each format. By understanding which principles are most relevant to your specific project, you can tailor your approach to improve usability and inclusivity. Use it as a reference when you are planning, creating, or revising digital content.
| Core Concept | Websites | Documents | Social Media | Course Content | Email & Newsletter | Data Visualization | Video & Audio |
|---|---|---|---|---|---|---|---|
| Titles & Headings | ✓ | ✓ | n/a | ✓ | ✓ | ✓ | n/a |
| Alt Text | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | n/a |
| Hyperlinks | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | n/a |
| Color Contrast | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Navigation & Order | ✓ | ✓ | n/a | ✓ | ✓ | ✓ | n/a |
| Copy Formatting | ✓ | ✓ | ✓ | ✓ | ✓ | n/a | n/a |
| Captions & Transcripts | ✓ | n/a | ✓ | ✓ | n/a | n/a | ✓ |
| Technical | ✓ | n/a | n/a | n/a | ✓ | ✓ | n/a |
This chart is a prioritization tool. Use it to quickly spot which accessibility concepts are likely to matter most for the type of content you are working on, then deepen your work on those concepts first. If your project spans multiple formats (for example, a document that becomes a PDF and is linked from a course), look for the concepts that appear across all of them and focus there.
Considering Combinations
In practice, many projects touch more than one format. A single effort might involve:
- A report written in Word, exported as a PDF, and posted in a course site.
- A video hosted in Kaltura and shared in Canvas, then summarized in an email.
- A dashboard that is also described in a newsletter and on a webpage.
When your work spans multiple formats, use the chart to identify the Core Concepts that repeat across those formats—those repeated concepts are usually your best investment of time. For example, clear headings, descriptive links, and strong color contrast tend to pay off no matter where the content appears.
You can return to this formats chart whenever you start a new project or are unsure which accessibility ideas should be top of mind for the kind of content you are creating.