UC study unveils effect of bumper stickers on drivers

Polarized politics are following people to apolitical settings

Spectrum News and other news outlets across the country highlighted findings by University of Cincinnati researchers that found that political polarization is seeping into apolitical activities — like driving.

UC College of Arts and Sciences Assistant Professors Rachel Torres and Ben Farrer said survey respondents who watched a driving simulation in which the motorist ahead of them cut them off in traffic were more likely to honk if the offending vehicle had a political bumper sticker, particularly one for the opposing party.

They conducted attitude surveys with paid volunteers who then took part in a short driving simulation. In half of the simulations, another vehicle cuts off participants without signaling. The offending vehicle featured either no sticker or one of three bumper stickers: “Proud Democrat,” “Proud Republican” or the neutral “I love my dog.”

“It activated their partisan hostilities,” said Torres, who teaches political science in UC’s School of Public and International Affairs.

The study was published in the journal Frontiers in Political Science.

Read the Spectrum News story.

Featured image at top: UC researchers found that polarized politics are following people into apolitical settings like driving. Photo/PhoenixNS

Related Stories

1

UC launches Bearcat Affordability Grant

January 7, 2026

The University of Cincinnati is making college more attainable for students across Ohio with the creation of the Bearcat Affordability Grant. The new grant will provide a pathway to tuition-free college for students of families who make less than $75,000 per year. Beginning in fall 2026, the Bearcat Affordability Grant will cover the remaining cost of tuition for Ohio residents who are Pell eligible.

2

How aerospace is turning to trustworthy AI

January 6, 2026

UC College of Engineering and Applied Science graduate Lynn Pickering talks to the Ohio Federal Research Network about her research into artificial intelligence and the future of AI in aerospace engineering.

3

UC's art collection on display at the Contemporary Arts Center

January 5, 2026

University of Cincinnati leaders joined WVXU's Cincinnati Edition to talk about the university’s 200-year-old art collection, a new exhibition at the Contemporary Arts Center and the release of a companion book exploring the collection’s role in education and public engagement.