UC Answers: Why choose business?

Business is a very powerful problem-solving tool. Whether you are trying to start a new product or new business or trying to serve and enhance the well-being of a vulnerable population, business provides powerful tools. You need to understand how to manage money, data, risk, marketing. Most importantly, with business, you need to understand how to leverage and make the most of opportunities to serve people. And it's through that learning that you can start to see why running anything better — as a business — helps it to sustain and thrive. 

Once upon a time, I think many students chose to study business to figure out how to make money. I think increasingly, students come to business to make a difference because they know that working through business skills, they can add so much value to this world, whether it's through innovation, through government, through nonprofits, through startups. There's such opportunity in business to make a difference. And I think we're seeing that increasingly in students, that if you find your passion, you can create a career out of it through business skills.

At Lindner, we empower business problem solvers by blending academic and experiential learning. More importantly, it's about five distinctive characteristics that are a powerful combination. First: co-op. Practicing. Business skills at work. Second, a problem-solving mindset — from projects in the classroom to work in the field, trying out skills. 

Third, it's about flexibility. Learning is personal, and at UC, with a variety of disciplines, majors and minors, you have over 400 possible combinations. Fourth, it's our inclusive and vibrant Lindner community. This is a place that cares about you, cares about each other. And finally, Cincinnati. We live and work in a wonderful city that serves as our learning laboratory, a city renowned for a vibrant entrepreneurial ecosystem, as well as major Fortune 500 companies. This is a wonderful place to work and learn and live.