Wall Street Journal: Why your dryer sings to you
UC marketing professor/musician explains the phenomenon of serenading appliances
The Wall Street Journal turned to a University of Cincinnati marketing professor for help with understanding why modern appliances are singing to their owners.
James Kellaris, a composer, musician and professor of marketing at UC's Carl H. Lindner College of Business, is quoted throughout a WSJ listicle, "Why Your Dryer Sings to You: A Smart-Appliance Guide."
"Dishwashers, ovens and washing machines from Samsung, LG and Whirlpool are blasting cheery tunes for attention," reads the listicle's sub-headline. "What’s behind this odd phenomenon?"
The national news organization picked the perfect expert to turn to for the piece; Kellaris' research focuses on sonic branding. Kellaris is quoted throughout the article, including in the story's first paragraph.
“The little tunes appliances have started spitting out these days are known as audio logos,” Kellaris told the WSJ.
Later in the piece, Kellaris explained that audio logos can "can cut through the clutter of multiple devices and appliances calling out to us."
Featured image: Naomi Hébert/Unsplash
Powering discovery
The University of Cincinnati is a research-intensive, urban public university that proudly emboldens the next generation of research pioneers. UC's world-renowned researchers and scholars collaborate across disciplines, colleges and campuses as they address the most pressing challenges throughout the world and in our communities.
Related Stories
UC reinstalls Bearcat sculpture in time for commencement
April 27, 2026
The University of Cincinnati reinstalled the Fighting Bearcat statue after it was removed three years ago to make way for the new Sheakley Indoor Practice Facility and reconstruction of Champions Way.
Meet the startup ventures elevating Cincinnati’s scene
April 27, 2026
Cincinnati startup founders pitched concepts ranging from car accident prevention tools to robotics for manufacturing facilities during Venture Lab Demo Day at UC’s 1819 Innovation Hub.
Lindner faculty, staff recognized for excellence at awards ceremony
April 27, 2026
The Carl H. Lindner College of Business honored exemplary faculty and staff who received college- and university-level accolades on April 20 at Lindner Hall. Retirees were also recognized.