The Cincinnati Bell team was tasked with a similar project and asked that students come up with a marketing strategy to inform the general public about its corporate philanthropy to help them stand out in the telecommunications industry.
To execute this goal, students implemented what they called a “#CBCares Campaign.”
Communication major Jacob Edwards explained that the campaign suggestions for Cincinnati Bell included sponsoring local events such as the Flying Pig Marathon, sending out new releases pertaining to the company’s corporate philanthropy, using #CBCares on social media platforms and creating direct mailers for Cincinnati Bell customers.
“Being a communication major pursuing a certificate in public relations, I was able to utilize what I learned in past classes when it came to the research methods and choosing language that resonated well with our target audience,” Edwards said.
By working with clients, the students had a chance to dive into the needs of corporate communications. Throughout the final presentations, the Innovation Hub clients asked the students good, critical questions allowing them to hear immediate feedback on their ideas.
“Working with Innovation Hub clients established a connection with the local business community we hope to continue developing in coming semesters," Boys said.
"It is great to have ongoing connections with local corporations, and the Innovation Hub helped make that possible last semester. That said, for the students and me, it was a successful collaborative learning experience. My hope is that the clients found the students' ideas thought-provoking and creative.”