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Goering Center news

Trial members gain new perspective

By David Miller

The Goering Center offers much more than succession planning

Over the past two years I have encountered hundreds of small business owners at various stages of the business lifecycle and from a wide cross-section of industries. A common theme within these conversations is a large majority of business owners and leaders have several organizational challenges they are trying to solve. Commensurately, a common challenge for many is having the bandwidth and/or understanding to best conquer these opportunities.

The Goering Center’s primary mission is to help educate these businesses on many of these specific business issues in order to contribute to their success, directly and indirectly, for the vibrancy of the region. However, during these same conversations many businesses have a misconception about the Goering Center – we are all about succession planning.

Yes, the success the Center has had over the past 30 years has been predicated on helping family businesses transition ownership to the next generation, yet we are so much more. Today, we still help prepare businesses for the inevitable transition, but there are so many other best practices that need to be developed or honed to prepare leaders and their businesses.

To carry this message to the region, and to allow them to experience our unique learning community, we invite businesses to check us out at no cost for 90 days. It is a low-barrier mechanism for family and private businesses to gain first-hand experience and meet other like-minded owners. And it works.

Goering Center trial members (from left) Moira Bonn and Cindy Bambauer, Co-owners, 101 Mobility

Goering Center trial members (from left) Moira Bonn and Cindy Bambauer, Co-owners, 101 Mobility

“My business partner, Cindy Bambauer and I took advantage of Goering Center’s trial membership offer in the spring of 2019. We had a casual knowledge of the Goering Center but wanted to find out more before making the commitment,” said Moira Clark-Bonn, owner of 101 Mobility, an early stage franchise company that provides mobility and accessibility solutions for homes and businesses. “Not only did we take away good learnings from the programs we attended, but we also connected with several other businesses and individuals that have similar business issues. We are excited to be new members and part of a larger community where we have opportunities to share best practices and learn ways to be more successful in our business.”

Trial members are welcomed into our business community of 500-plus members who ascribe to the same mission of continued learning, sharing and helping the region prosper (and they enjoy member pricing on single day programs, too). We encourage each new Trial Member to be active during their 90-day period in order to get the full experience.

I’m inviting any small, private business owner that is intentional with learning and growing their business to apply for a Trial Membership and experience first-hand what the Goering community is all about. To get started, go here: your Trial Membership is ready!

Featured image at top: Bud Helisson/Unsplash

David Miller is the Director of New Member Engagement at the Goering Center. Reach David at or 513-556-5648.

About the Goering Center for Family & Private Business
Established in 1989, the Goering Center serves more than 400 member companies, making it North America’s largest university-based educational non-profit center for family and private businesses. The Center’s mission is to nurture and educate family and private businesses to drive a vibrant economy. Affiliation with the Carl H. Lindner College of Business at the University of Cincinnati provides access to a vast resource of business programing and expertise. Goering Center members receive real-world insights that enlighten, strengthen and prolong family and private business success. For more information on the Center, participation and membership visit