Yahoo: Hankook Tire presents ‘Design Innovation 2020,’ a proposal for the future
Global tire maker works with UC on a vision for future driving and innovation in mobility
Yahoo Finance reports on leading global tire maker Hankook Tire's "Design Innovation 2020" project in collaboration with the University of Cincinnati.
Launched in 2012, "Design Innovation" is Hankook’s R&D project held every two years in collaboration with UC's College of Design, Architecture, Art, and Planning, which the company designates as have one of the world’s leading design schools. Through joint research, the project puts forward a vision for the future of driving and develops solutions that tackle today’s challenges. The design work is featured on Hankook's YouTube page.
Under the theme "urban reshaping," professors and industrial design students from DAAP's Myron E. Ullman, Jr. School of Design focused on the transformation of cities by reconfiguring mobility as part of living spaces rather than a traditional stand-alone purpose. As cities become more interconnected, the futuristic concepts feature augmented automation infrastructure, cutting-edge eco-friendly technology, autonomous driving and artificial intelligence to help create more sustainable mobility and cleaner and more efficient cities.
Featured image at top: UC students helped design this modular, platform-based tire concept, the "Hankook Platform System (HPS)-Cell." Photo/Hankook
Related Stories
Mentors help shape the next generation of UC leaders
March 19, 2026
PeerLead connects incoming graduate students with experienced peers, fostering community, supporting student success and developing leadership skills across the University of Cincinnati.
Pediatric visits can encourage parents to quit smoking
March 18, 2026
Medscape turns to UC human services Professor Ashley Merianos for expert opinion about using pediatric visits to encourage parents to quit smoking.
UC summer program gives high school students hands-on research experience
March 18, 2026
The University of Cincinnati College of Medicine is expanding its Medical Sciences Summer Institute (MSSI) this year with a new medical informatics track.