Yahoo: Hankook Tire presents ‘Design Innovation 2020,’ a proposal for the future
Global tire maker works with UC on a vision for future driving and innovation in mobility
Yahoo Finance reports on leading global tire maker Hankook Tire's "Design Innovation 2020" project in collaboration with the University of Cincinnati.
Launched in 2012, "Design Innovation" is Hankook’s R&D project held every two years in collaboration with UC's College of Design, Architecture, Art, and Planning, which the company designates as have one of the world’s leading design schools. Through joint research, the project puts forward a vision for the future of driving and develops solutions that tackle today’s challenges. The design work is featured on Hankook's YouTube page.
Under the theme "urban reshaping," professors and industrial design students from DAAP's Myron E. Ullman, Jr. School of Design focused on the transformation of cities by reconfiguring mobility as part of living spaces rather than a traditional stand-alone purpose. As cities become more interconnected, the futuristic concepts feature augmented automation infrastructure, cutting-edge eco-friendly technology, autonomous driving and artificial intelligence to help create more sustainable mobility and cleaner and more efficient cities.
Featured image at top: UC students helped design this modular, platform-based tire concept, the "Hankook Platform System (HPS)-Cell." Photo/Hankook
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