Streamlined payment systems improve business inside and out

As both our personal and professional worlds become increasingly digitized, sticking to old cash-and-check payment systems means businesses are losing time and money. Even for companies that are already accepting card payments, investing in modernized and integrated processes improves efficiency; provides value through increased collections, lowered cash handling costs and incentives; and improves your business’s relationship with clients and customers, inspiring loyalty.

The COVID-19 pandemic has accelerated the need for more contactless payment solutions, but the evolution of payments was already well underway. Small retailers and service providers and their customers had gotten comfortable with “smart” and mobile payments. Today, business-to-business industries such as manufacturing, healthcare, and real estate are embracing digital and contactless payments.

The Benefits of Integrated Payment Acceptance

The right payment platform is customized to your business and can begin providing positive outcomes as soon as it's implemented, such as:

  • Allows you to meet customers or clients where they prefer with omni-channel payment acceptance including innovative point-of-sale (POS), e-commerce, mobile, and bill-payment solutions.
  • Flexible and adaptable to your industry, so it’s the right fit for your business and improves both internal and external experiences.
  • Reduces the cost and labor of paper processing and speeds up sale to revenue cycle, allowing businesses to use resources more efficiently and reinvest in your business.
  • Integrates seamlessly to your existing ERP (enterprise resource planning), POS and deposit accounts to reduce opportunities for errors or duplicated work.

Making Internal Processes Smoother

Adding more ways to receive payments in a digital environment can relieve a huge pain point for business owners and their employees. If payments currently are handled separately and manually, it is time-consuming, error-prone and difficult to scale.

With integrated digital payments, no longer does everyone need to “manage the mundane.” Employees can spend time doing the jobs they were hired for and are good at — not constantly trying to manage or fix systems that are broken. Not only does this eliminate redundant practices and systems, it also increases employee satisfaction and retention.

Getting the Most Out of Your Payment Collection

A meaningful discovery and diagnosis conversation begins with showing value by calculating potential return on investment. One quick and relevant way to do this is by analyzing your own card processing environments and the total cost to you.

For example, perhaps level 2 or 3 data are not being captured and passed to the card network during presentment. Thus, transactions are downgrading, causing merchants to pay a higher interchange of as much as 70 to 90 basis points. Enabling a payment gateway could solve for this and essentially pay for itself.

Interchange optimization is just one area to review; debit routing is another. Merchants should consider fees, customer experience and fraud protections and security. Finally, the right servicing relationship can also offer incentives through pricing or convenience fee sharing.

A Relationship-Driven Approach to Payments

For the most flexibility and customization, business stakeholders should seek out a banking relationship that puts them at the center and offers sustained high-level customer service and account management long past the onboarding stage. Some major banks either already have or are moving towards mandated use of in-house technology and channels. That means merchants must agree to use only internal bank systems, minimizing the need for third parties, no matter the potential for better fit, customization, or value.

Since one size does not fit all, an industry vertical approach helps recognize individual needs, then identifies the most appropriate partners.

This document is designed to provide general information only and is not comprehensive nor is it tax or legal advice. If legal advice or other expert assistance is required, the service of a competent professional should be sought. KeyBank does not make any warranties regarding the results obtained from the use of this information. Key.com is a federally registered service mark of KeyCorp. ©2022 KeyCorp. KeyBank is Member FDIC. CFMA# 220622-1617828.

Headshot of Tracy Stringer

Tracy Stringer

Business Banking Sales Leader for Southwest Ohio, KeyBank

513-830-1035

KeyBank is a Goering Center sponsor, and the Goering Center is sharing this content as part of its monthly newsletter, which features member and sponsor articles.

About the Goering Center for Family & Private Business

Established in 1989, the Goering Center serves more than 400 member companies, making it North America’s largest university-based educational non-profit center for family and private businesses. The Center’s mission is to nurture and educate family and private businesses to drive a vibrant economy. Affiliation with the Carl H. Lindner College of Business at the University of Cincinnati provides access to a vast resource of business programing and expertise. Goering Center members receive real-world insights that enlighten, strengthen and prolong family and private business success. For more information on the Center, participation and membership visit goering.uc.edu.

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