The Atlantic: Resist the temptation to kiss that baby

UC professor says providing comfort is ingrained in humans

If it's not your baby, you probably shouldn't kiss it, The Atlantic reported.

Oriana Aragon

Oriana Aragon, assistant professor of marketing at the University of Cincinnati Carl H. Lindner College of Business

For many people, the urge to touch and kiss babies is strong. Human babies are born extremely vulnerable, and there's a strong desire to provide communal care for them, said Oriana Aragon, a social psychologist and assistant professor of marketing in the University of Cincinnati’s Carl H. Lindner College of Business.

“It’s programmed into us,” Aragon said. “I’m able to get really strong reactions out of people with just a photograph.”

However, infants' immune systems aren't fully developed, and they're very susceptible to viruses. People's mouths are teeming with germs that often aren't serious for adults but could be dangerous for young children.

Thus, it's best for people outside of a baby's household to keep their lips to themselves.

Read more from The Atlantic.

Featured image at top courtesy of Unsplash.

Next Lives Here

The University of Cincinnati is classified as a Research 1 institution by the Carnegie Commission and is ranked in the National Science Foundation's Top-35 public research universities. UC's medical, graduate and undergraduate students and faculty investigate problems and innovate solutions with real-world impact. Next Lives Here.

Related Stories

2

Broad co-opportunities

December 18, 2025

Sakura Adachi exemplifies the Bearcat spirit: she works hard, she gives back and she takes full advantage of the opportunities the University of Cincinnati offers.

3

Hoffman Honors Scholar wins world championship

December 18, 2025

Shea Scarborough, a second-year Hoffman Honors Scholar majoring in Marketing and Sports Administration at the Lindner College of Business, has won a world martial arts championship in Lei Tai.