Cincinnati Magazine: American Sign Museum benefactor has big plans for the city

UC marketing professor says Gemini founder envisions a sign industry hub in Cincinnati

Since its founding in 1999, the American Sign Museum has attracted tourists from far outside the walls of its home in the Cincinnati neighborhood of Camp Washington.

As of December 2022, the museum estimated that 45% of its visitors traveled from outside of Cincinnati. Thanks to its popularity, as well as contributions from generous donors and other sources, the museum is on track to complete a $5.5 million renovation by the end of this year, expanding its footprint to 40,000 square feet. One of the museum’s benefactors over the years has been James Weinel, founder of Gemini Inc., which does wholesale manufacturing for the sign industry.

In 2009, Weinel donated $2 million to the University of Cincinnati to fund a pair of sign-focused faculty positions: the James S. Womack/Gemini Chair of Signage and Visual Marketing in the Carl H. Lindner College of Business, and the Terence M. Fruth/Gemini Chair of Signage Design and Community Planning in the College of Design, Architecture, Art, and Planning.

James Kellaris, PhD, and current Gemini chair, told Cincinnati Magazine that Weinel aims to transform Cincinnati into a sign industry destination city.

“By tying multiple, endowed chairs at UC together with the American Sign Museum, he envisions a center for interdisciplinary research and education for parties interested in the design, use and regulation of signs,” Kellaris said. 

See more from Cincinnati Magazine.

Next Lives Here

The University of Cincinnati is classified as a Research 1 institution by the Carnegie Commission and is ranked in the National Science Foundation's Top-35 public research universities. UC's medical, graduate and undergraduate students and faculty investigate problems and innovate solutions with real-world impact. Next Lives Here.

Related Stories

4393 Results
2

Residents concerned about high concentration of low-income housing

May 16, 2024

Efforts to build more affordable housing in Cincinnati have created concerns for residents as low-income housing has been concentrated in some of the city’s poorest neighborhoods, WCPO reported. Gary Painter, PhD, the academic director of the University of Cincinnati’s Carl H. Lindner College of Business real estate program and a professor of real estate, said a complaint against the city could lead to positive outcomes.