Local 12: New research could help treat cocaine use disorder by targeting brain

UC researcher takes novel approach to studying addiction

For more than 50 years, the conventional wisdom in the field of research in cocaine use has been that people take cocaine based on the theory of the drug providing positive reinforcement to the user.

New research out of the University of Cincinnati shows that a pharmacological equation disproves that concept and could spark a major shift in that field of research. Local 12 produced a story about the study, interviewing lead researcher Andrew Norman, PhD, of the Department of Pharmacology and Systems Physiology at the UC College of Medicine.

Norman's research about how people get hooked on cocaine is different than how most researchers see it. He said it’s that the drug reinforces pleasure centers in the brain.             “It may be pleasurable, it may induce positive effects, but that isn’t the reason why animals or people will take it,” said Norman.

Andrew Norman, PhD, working in his lab with team.

Andrew Norman, PhD, of the Department of Pharmacology and Systems Physiology/Photo/Colleen Kelley/UC Marketing + Brand

Instead, his lab experiments show it’s because of the effect of the drug itself.

“And so, it doesn’t matter whether you want the cocaine or not. It will drive the behavior, just like all drugs do. There is no choice in pharmacology,” Norman said.

He said much like sleeping pills, if a person takes them, he or she will fall asleep whether they want to or not.

“The drug is exerting its effect, and that is a fundamental departure from the standard way of looking at it, where it’s a choice whether we take the drug or not,” Norman said.

To interrupt that process, Dr. Norman’s team has developed a treatment. He hopes to soon test it in human trials. It would target and reduce concentrations of the drug at the site of action in the brain. That will hopefully lead to reduced use and long-term addiction recovery. This also likely has implications for other drugs.

See the entire story here.

Read more about Norman's addiction research here.

Lead photo/Nur Ceren Demir/iStock

Next Lives Here

The University of Cincinnati is classified as a Research 1 institution by the Carnegie Commission and is ranked in the National Science Foundation's Top-35 public research universities. UC's graduate students and faculty investigate problems and innovate solutions with real-world impact. Next Lives Here.

Related Stories

1

Driven by curiosity, guided by care

May 14, 2026

Max Wilson, a University of Cincinnati College of Allied Health Sciences health sciences major on the pre-physician assistant track, found his path expanding beyond the classroom and into hands-on research focused on human performance and patient care.

2

Will a gas tax help lower prices at the pump?

May 14, 2026

WCPO recently reported on Kentucky and Indiana’s steps to combat surging gas prices, cutting and suspending state gas taxes, respectively. UC economist Michael Jones explained the impact on Cincinnati.

3

Is a colonoscopy painful?

May 13, 2026

The University of Cincinnati's Susan Kais, MD, assistant professor of clinical medicine in the Division of Gastroenterology and Hepatology in the College of Medicine and UC Health gastroenterologist, recently appeared on the ARC Cincinnati morning program on Local 12/WKRC-TV to answer common questions from viewers about colonoscopies and to dispel myths.