From communication degree to corporate entrepreneur

Many communication and public relations majors have careers in mind before they graduate from college, but few may aspire to careers in logistics. But Nick Reasoner, who graduated from UC’s College of Arts and Sciences with degrees in both, forged his path there, and went on to found TransLoop, an award-winning third-party logistics firm.

Headquartered in Chicago, TransLoop now has five additional locations, from Nashville to Ft. Lauderdale to Denver. Since its founding, the company has taken the number 12 spot on Inc. 5000’s list of Fastest Growing Private Companies in America, and Reasoner has been named to Business Elite’s 40 Under 40. TransLoop was also recently named a Top 100 Freight Brokerage Firm by Transport Topics.

After a seven-year career with TQL, Reasoner joined FourKites to learn about enterprise transportation software within the logistics space. That opened his eyes to the lack of visibility within the transportation sector when using a freight broker, and the overall lack of reliable transportation providers in a massive market.

Reasoner went on to become founder and CEO of TransLoop, which connects shippers to qualified carriers, combining cutting-edge technology and proprietary carrier solutions with white-glove service to move business freight from point A to point B.

Over the last four years, TransLoop has received more than 30 awards as a logistics industry leader, and the company now exceeds yearly sales of $100 million and has taken on zero outside capital with no outside investors. 

“I’m forever grateful to UC,” he said.

Featured image at top: Reflection of UC's Arts and Sciences Hall. Credit/UC Creative + Brand.