Fake news headlines are going viral. What to know
UC journalism professor tells CBS News that education in media literacy could be the answer
CBS News turned to a University of Cincinnati journalism professor to explain why so much online content is fabricated for the express purpose of deceiving people.
UC College of Arts and Sciences Professor Jeffrey Blevins told CBS News that fake headlines are being shared by influencers and politicians who either don't check the veracity of the content or simply don't care if it's bogus.
CBS News identified fake headlines purporting to be from outlets including the Atlantic, the New York Times, the Associated Press, CNN and local news sites. The headlines referenced the 2024 campaign, aid for Ukraine, the 2024 Paris Olympics and other subjects.
Elon Musk, owner of the site X formerly known as Twitter, posted a fake news headline claiming to be from the Daily Telegraph promoting a conspiracy theory that England was building a detention camp for rioters on the Falkland Islands. Musk eventually deleted the inflammatory post but not before it was viewed by more than 1.7 million people, CBS News said.
“The real problem is when elected officials, politicians, celebrities, influencers start reposting this stuff,” Blevins told CBS News. “That gives it real credibility, and quite frankly, they should know better. I think many of them do, they just don't care.”
Blevins said the remedy is media literacy starting in gradeschool to help consumers identify propaganda and unfounded conspiracy theories so they can recognize when they are being manipulated by social media.
“When you go online, there's just this firehose of information out there,” Blevins said. “I think we need real serious media literacy education that starts a lot sooner, that starts in K-12.”
Blevins is the co-author of the 2024 book “Social Media and Digital Politics: Networked Reason in an Age of Digital Emotion.”
Blevins told CBS News there are relatively easy ways for social media users to tell the provenance and veracity of news headlines:
- See if the suspicious headline shared on social media appears on the news outlet's website.
- Be wary of language used to inflame emotions or stir outrage.
- Check to see if the news was reported by other credible outlets.
Featured image at top: UC journalism Professor Jeffrey Blevins says media literacy could help inoculate social media users against conspiracy theories and propaganda. Photo/iStockPhoto
UC College of Arts and Sciences Professor Jeffrey Blevins teaches in the Department of Journalism and the School of Public and International Affairs. Photo/Andrew Higley/UC Marketing + Brand
Related Stories
News Cincinnati loved in 2025
January 2, 2026
The story of prohibition bootlegger George Remus was among WLWT's favorite segments in 2025. UC Law Professor Christopher Bryant spoke with journalist Lindsay Stone about Remus using a temporary insanity defense during a murder trial.
Study finds police officers face higher long-term health risks
January 2, 2026
J.C. Barnes, a University of Cincinnati professor, is interviewed by Spectrum News about new research showing that the physical and psychological demands of law enforcement can contribute to earlier deaths.
Supporters give generously to the Bearcats Pantry and Resource Center
December 22, 2025
Supporters gave generously to the Bearcats Pantry and Resource at the University of Cincinnati during two fundraisers: the Crosstown Foodout and Giving Tuesday.