Is your Elf on the Shelf causing more stress than joy?
Manage the stress of the holiday season, UC expert tells media
You’ve likely seen the videos of parents frantically awakening at 4 a.m. scrambling to reposition the family’s adopted Elf on the Shelf before the kids wake up.
For almost twenty years — 17.5 million sold since 2005, when the Elf on the Shelf trend originated —the tradition has seemed like a clever, innocuous, holiday trend — the cute little elf purportedly moving about the house when no one is watching. But lately, if social media videos are any indication, the elf’s antics have escalated to becoming full on, theatrical productions, creating more and more work for parents and more stress at an already stressful time.
“Parental stress at the holidays is high for a variety of reasons, including financial and inflation issues,” says Amanda La Guardia, associate professor of counseling at the University of Cincinnati’s School of Human Services.
La Guardia was a recent guest on WVXU, where she pointed to the pressures of trying to make the season perfect and explained how she approaches the elf tradition with her own young daughter.
"Try to find a tradition around it that works for you and doesn't cause stress," she said, adding that it's really not that important if the "Elf" forgets to move at night.
"I don't get worked up about it because it's really not that important. There are other things for me and my daughter that are really important over the holidays that we focus on. So, sometimes [the elf] might do something crazy if I'm in the mood to set it up that way, but otherwise, I just kind of let it be. If I forget, I forget, it doesn't cause any problems. And I try not to put that pressure on myself," she added.
Featured image at top of Elf on the Shelf in the Macy's Thanksgiving Parade courtesy of iStock/tarabird.
Impact Lives Here
The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction Next Lives Here.
Related Stories
These teeny spiders are social media stars
August 28, 2026
The New York Times turned to a University of Cincinnati professor to explain the appeal of jumping spiders on social media.
An internal divide among unions on AI impacts the Wisconsin gubernatorial race
August 28, 2026
Anne Lofaso, a professor in the Donald P. Klekamp College of Law at UC, spoke with Wisconsin Public Radio, about the schism among unions over AI and whether it is a plus, a negative, or somewhere in between when looking at job creation.
Campus buzz returns as UC students experience their first week
August 27, 2026
Near-perfect weather, record first-year enrollment, Thrifty Move-In and a packed Involvement Fair mark the University of Cincinnati’s first week back as thousands of Bearcats move into campus housing.