How Publix’s arrival to the Tri-State could impact shoppers

Some shoppers will stay loyal to Kroger, but the unique products a chain like Publix brings will most likely make the market more competitive.

“I think what Publix will bring into the market, in terms of the competition, is they’re going to provide different sets of products. On the internet, for example, social media is really about the 'Pub sub' that everyone loves,” Kwon explains to Fox 19. “That’s another type of a product that Kroger, at this point, cannot offer.”

She says consumers who want cheaper prices won’t change their spending habits, but others will be interested in seeing what a new store can bring.

Kwon has a research focus on urban and real estate economics. Particularly, her research agenda explores the socio-demographic implications of the system of the cities and the relevant policies, such as transportation, land use, housing and education.

Listen to the entire Fox 19 interview online.

Featured top image of Publix grocery store courtesy of iStock.