The rise and fall of the shopping mall
UC expert speaks to the Financial Times
The Financial Times recently took a deep dive into the state of shopping malls in the era of ecommerce.
The publication turned to Carl Goertemoeller, executive director of the University of Cincinnati Real Estate Center, as an expert on the commercial landscape over the years. He explained how the business model behind shopping malls operated back in their heyday: Attracting customers through large, recognizable department stores.
“There are plenty of instances where developers would give [department stores] the land for a dollar, and would even improve the land, would even build the parking for them, put in all of the improvements, basically give them everything,” he told the Financial Times.
“The developer made his money leasing the small shop space in between the department stores,” he added.
Related Stories
Are Cincinnati’s rent prices really jumping that much?
June 8, 2026
“There’s greater demand for living in Cincinnati,” said Painter, professor and academic director of the Lindner College of Business’s Real Estate Center. “We just haven’t built enough units to keep pace with that increasing demand.”
Lindner welcomes new leadership, faculty and staff
August 27, 2025
The Carl H. Lindner College of Business announces the following leadership, faculty and staff changes for the 2025-26 academic year.
Real Estate Worldwide
November 21, 2025
Kathryn Warner, BBA ’25, filled a missing piece in her real estate knowledge with INTB 5019: Real Estate Development, a study abroad course with an attached excursion to the United Kingdom. After working with her family in the residential real estate sector throughout high school, Warner’s experience at Lindner gifted her with a well-rounded knowledge of the commercial real estate industry — and her activities in the U.K. opened up a whole new perspective.