University of Cincinnati Lindner College of Business Sales Center Announces New Premier Partner

The Carl H. Lindner College of Business Sales Center at the University of Cincinnati today welcomed The Habegger Corporation as its exclusive Premier Partner. The Cincinnati-based wholesale distributor’s three-year partnership with UC’s Sales Center commits to help educate and train future sales professionals.

“A positive relationship with The Habegger Corporation and others in the business community is essential to the Sales Center’s ongoing mission to train the sales leaders of tomorrow,” said Lindner College of Business Dean David M. Szymanski. “The product of their generous support will be skilled and well-educated graduates to lead their future sales teams.”

The UC Sales Center empowers students to develop their personal selling and communications skills to become successful future sales professionals in a variety of industries. The Center is dedicated to advancing the sales profession through quality academics, service and research.

“The leadership team at the Sales Center prides itself in the ability to provide meaningful opportunities for students to connect with experienced and effective sales professionals,” said UC Sales Center Director Jane Sojka. “We rely on their ongoing mentorship to help students build the skill set needed to thrive in today’s extremely competitive market.”

Beyond programmatic support for the Center’s minor in professional selling, The Habegger Corporation’s financial support will make possible the continuation of some of the Center’s key professional development opportunities. This includes continuous renovation of the Center’s physical space where students practice their selling skills, conduct formal interviews, and research the sales industry. 

Students will also have the opportunity to attend national sales team competitions, providing them with real world sales experiences and allowing them to network with their future peers. Continued quality research by faculty and doctoral students is another residual benefit of their support, positively impacting the sales industry and the Center’s level of academic excellence. 

“As with most companies, The Habegger Corporation is only as strong as the sales professionals we have representing us in the field,” said Fred Habegger, chairman of The Habegger Corporation. “So it is certainly in our best interest to invest now in what could be our future sales team and we are proud to be a Premier Partner of the Lindner College of Business.”

The company’s perspective on educating tomorrow’s sales leaders is partially attributed to its core leadership of UC graduates. The university’s ties with the Habegger Corporation date back to the 1960’s when corporate officers Fred Habegger, Jim Habegger, Tom Habegger and Sue Frey were pursuing their undergraduate degrees.

To learn more about the Lindner College of Business Sales Center and other related fundraising priorities for the Proudly Cincinnati campaign, visit www.uc.edu/business.