It’s a bird! It’s a plane! It’s a… life-size Hero Bearcat?
The University of Cincinnati’s beloved Bearcat will parade around Greater Cincinnati for six months beginning next spring celebrating heroes who don’t wear capes or boast superhuman powers.
Hero Bearcats, a free public art event starring 30 life-sized statues decorated by local artists, will unveil in April 2019 across campus and at prominent locations throughout Greater Cincinnati. Each 200-pound fiberglass statue will celebrate everyday heroes like teachers, nurses, firefighters, police officers and others in colorful, whimsical ways, says Marty Ludwig, UC’s director of trademarks and licensing.
“This is a platform to increase visibility for UC’s brand and engage the entire community by bringing people together in a fun event that celebrates the good among us all,” he said. “We felt it was fitting to go with the name ‘Hero Bearcats’ to recognize the everyday heroes who help make Cincinnati such a unique and wonderful place to live.”
Ludwig says the creative campaign is designed to showcase the university’s impact on Cincinnati and beyond. UC, Ludwig points out, serves as an economic powerhouse for the Queen City, with more than 15,000 employees, 45,000 students, 300,000 living alumni and countless Bearcat fans.
And among the state’s five counties in southwestern Ohio, UC generates a whopping $3.3 billion annual impact. The campus community is also credited with an $8.5 million annual impact thanks to volunteerism and community engagement.