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UC's Adams quoted in WCPO artificial intelligence story

AI is changing consumer, retailer behaviors, University of Cincinnati's chief innovation officer explains

Artificial intelligence is becoming more and more prevalent in our everyday lives. Some ways are obvious — just ask Alexa if you don't already know. But AI may be using data gleaned from your behavior to change the way companies do business, whether you know it or not. 

A recent WCPO story about Kinetic Vision, a Greater CIncinnati-area company that is using AI to help retailers minimize lost sales by telling workers when products need to be restocked, which products should be restocked first and which store areas are most popular. 

WCPO's Dan Monk turned to University of Cincinnati Chief Innovation Officer David J. Adams to get a better understanding of the big picture of how companies are using AI to better undertstand consumer behavior. 

"If you think of how consumer behavior has been looked at in the past, it’s been in aggregate,” Adams told WCPO. “What’s happening not just in retail but in medicine and across the board, we’re starting to get into what’s generically called personalization. With the introduction of sensors and AI and big data and the technologies to be able to support this, we’re moving into an environment now where (companies) want to understand, ‘What does Dan want?’ As opposed to Dan’s demographic.”

UC's innovation agenda is a key component of its strategic direction, Next Lives Here.