Forbes: This startup wants to make fitness accessible for all

Startups pivot. It happens all the time. Plenty of companies have canned their original ideas in order to go in a different direction entirely.

But for Ohio-based IncludeHealth, its shift has only deepened its commitment to its original mission — accessible fitness for all — even though it’s found a totally new home in software and data analytics instead.

For founder and CEO Ryan Eder, it’s also a show of persistence — IncludeHealth has been a nearly 14-year journey that started during his senior year of college at the University of Cincinnati. Now, the company is working with Cincinnati Children’s Hospital Medical Center in a partnership that could take musculoskeletal care to the next level.

And that’s only the most recent bit of news.

“For me, my primary driver through all this has been to help people,” the alumnus told Forbes. “If you’re not solving a problem and helping others, what’s the point?”

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