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Shape Magazine: Waterless beauty is an eco-friendly trend

UC expert explains potential benefits of waterless beauty products

With more than 1.1 billion people worldwide lacking access to water and, by 2025, two-thirds of the world's population possibly facing water shortages, the beauty industry has slowly started to remove water from its formulas to cut out preservatives. The impact is to make products more stable, and to support sustainability. Water-free or waterless beauty refers to limiting the use of water in product formulations.

K.P. Ananth, Ph.D., professor and director of the cosmetic science program at the University of Cincinnati's James L Winkle College of Pharmacy, spoke to Shape magazine about the potential benefits of waterless beauty products. The Winkle College of Pharmacy is home to the oldest and largest cosmetic science programs in the U.S.   

Featured Image/Stanard