Now go back through each element of your business and its potential difficulties, and change the story, answering, “What opportunity does that present?”
For example: A potential future difficulty in your workforce might be, "Our team will need to work remotely and we could become disconnected and lose our cultural magic."
Reframed as an opportunity, that difficulty could look like, "Our team could explore new ways of staying connected digitally that we could continue to use indefinitely, empowering more workplace flexibility and making it easier for our team members to balance work and home life."
Or, another example: A potential future difficulty for the cash flow of a professional cleaning company might be, "Our customers are closing their offices indefinitely and have paused all vendor services until their workforce returns to their office. Our cash flow could stop any day."
Reframed as an opportunity, that difficulty could become, "When our customers return to work, they’re going to be more concerned about sanitation and cleanliness than ever. What resources and services can we prepare to provide them? How can we prepare our internal team and our marketing materials to communicate these new services?"
Or, a second reframing could say, "While our B2B business is on hold, individuals and families are highly concerned about the cleanliness of their homes. How can we gain access to this new market who needs our services?"