Forbes: When will it be safe to buy again?

Lindner College of Business expert discusses consumer behavior during pandemic

Michael Jones, University of Cincinnati Lindner College of Business economics professor, says it's no surprise that people are buying fewer products during the pandemic. He told Forbes Magazine that Purchases of durable goods like cars and houses are tied to business cycles.

Read the full article

Featured image at top: UC's news Lindner College of Business building that opened in 2019.

Impact Lives Here

The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction. Next Lives Here.

Stay up on all UC's COVID-19 stories, read #UCtheGood content, or take a UC virtual visit and begin picturing yourself at an institution that inspires incredible stories. 

Related Stories

1

Ohio nurses weigh in on proposed federal loan rule

December 12, 2025

Spectrum News journalist Javari Burnett spoke with UC Dean Alicia Ribar and UC nursing students Megan Romero and Nevaeh Haskins about proposed new federal student loan rules. Romero and Haskins, both seniors, were filmed in the College of Nursing’s Simulation Lab.

3

UC awarded nearly $1 million to help fight infant obesity spike

December 12, 2025

University of Cincinnati researcher Cathy Stough spoke with Spectrum News1 about a nearly $1 million National Institutes of Health grant awarded to UC to help prevent infant obesity through early nutrition support and family-based interventions.