Forbes: When will it be safe to buy again?

Lindner College of Business expert discusses consumer behavior during pandemic

Michael Jones, University of Cincinnati Lindner College of Business economics professor, says it's no surprise that people are buying fewer products during the pandemic. He told Forbes Magazine that Purchases of durable goods like cars and houses are tied to business cycles.

Read the full article

Featured image at top: UC's news Lindner College of Business building that opened in 2019.

Impact Lives Here

The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction. Next Lives Here.

Stay up on all UC's COVID-19 stories, read #UCtheGood content, or take a UC virtual visit and begin picturing yourself at an institution that inspires incredible stories. 

Related Stories

1

Unlike many parents, children are fearless around AI

September 23, 2026

Researchers at the University of Cincinnati found that children ages 5-10 are enthusiastic about playing with new AI toys but also tend to believe what the AI tells them. Their embrace of AI contrasts with concerns expressed by some of their parents.