WCPO: UC football’s success could increase enrollment

UC marketing professor ties Bearcats’ surging social media popularity to enrollment

The undefeated University of Cincinnati football team recently reached its highest-ever ranking (No. 2) in program history, and a professor in the Carl H. Lindner College of Business thinks the team’s growing influence on social media could attract future students.

Assistant Marketing Professor Roseann Hassey, PhD, told WCPO she has discussed the football’s team creative TikTok account with her students, and she thinks the social media platform could lead to a jump in enrollment.

“I’ve actually heard that from people in the community that their children are really interested in UC when they might have been considering going to another Ohio state school,” Hassey said. 

UC Athletic Director John Cunningham told WCPO the university has the country’s fastest-growing Instagram account among collegiate sports programs.

Read the entire article on WCPO.com.

Impact Lives Here 

The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction. 
Next Lives Here.

Related Stories

1

Forbes: Parents of color more hesitant to choose medication to...

December 6, 2022

Forbes highlighted research from the University of Cincinnati's Jeffrey Mills and Jeffrey Strawn examining factors behind the decision to begin or decline medication treatment for childhood anxiety disorders after cognitive behavioral therapy did not lead to improvement.

3

Ohio-based workplace design company LOTH, Inc. creates...

December 5, 2022

At the University of Cincinnati a small group of students is dedicated to competing in regional and national collegiate sales competitions. They meet weekly to fine-tune their sales skills in preparation for these day-long role-playing contests.

Debug Query for this