WCPO: UC football’s success could increase enrollment
UC marketing professor ties Bearcats’ surging social media popularity to enrollment
The undefeated University of Cincinnati football team recently reached its highest-ever ranking (No. 2) in program history, and a professor in the Carl H. Lindner College of Business thinks the team’s growing influence on social media could attract future students.
Assistant Marketing Professor Roseann Hassey, PhD, told WCPO she has discussed the football’s team creative TikTok account with her students, and she thinks the social media platform could lead to a jump in enrollment.
“I’ve actually heard that from people in the community that their children are really interested in UC when they might have been considering going to another Ohio state school,” Hassey said.
UC Athletic Director John Cunningham told WCPO the university has the country’s fastest-growing Instagram account among collegiate sports programs.
Read the entire article on WCPO.com.
Impact Lives Here
The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction. Next Lives Here.
Related Stories
New York Magazine: Student loan debt pause to end
June 2, 2023
The imminent Congressional budget deal to raise the U.S. debt ceiling included the passage of Senate bill that would end the suspension of student loan debt.
Cincinnati Business Courier: Gary Painter named academic...
June 1, 2023
Gary Painter, PhD, is joining the Carl H. Lindner College of Business as the real estate program’s new academic director.
UC students visit Ghana and learn how engineering crosses...
May 30, 2023
Each year, the University of Cincinnati sends more than 1,000 students to countries around the world. Over spring break, UC international facilitated a trip for 13 students — 11 from the College of Engineering and Applied Science (CEAS) one from the Lindner College of Business and one from the School of Information Technology — to explore Ghana, be immersed in the culture and venture outside of their comfort zones. Students were led by Cedrick Kwuimy and co-led by Nora Honken, faculty in UC's Department of Engineering and Computing Education.