
WCPO: UC football’s success could increase enrollment
UC marketing professor ties Bearcats’ surging social media popularity to enrollment
The undefeated University of Cincinnati football team recently reached its highest-ever ranking (No. 2) in program history, and a professor in the Carl H. Lindner College of Business thinks the team’s growing influence on social media could attract future students.
Assistant Marketing Professor Roseann Hassey, PhD, told WCPO she has discussed the football’s team creative TikTok account with her students, and she thinks the social media platform could lead to a jump in enrollment.
“I’ve actually heard that from people in the community that their children are really interested in UC when they might have been considering going to another Ohio state school,” Hassey said.
UC Athletic Director John Cunningham told WCPO the university has the country’s fastest-growing Instagram account among collegiate sports programs.
Read the entire article on WCPO.com.
Impact Lives Here
The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction. Next Lives Here.
Related Stories
WCPO: Employees are pushing back as Kroger, Amazon and more...
February 14, 2025
UC Economics Professor Michael Jones speaks with WCPO about in-person, hybrid and remote work. More companies are telling employees to return to in-person work settings. Workers are pushing back at the directive.
40th Annual Cincinnati Business Achievement Awards honorees...
February 13, 2025
Presented by the University of Cincinnati Carl H. Lindner College of Business Alumni Council, the 2025 Cincinnati Business Achievement Awards will recognize awardees at the annual event on April 3 at The Westin Cincinnati.
UC alumni find true love among fellow Bearcats
February 13, 2025
How do life partners find each other? At the University of Cincinnati, amidst classes, co-ops and campus events, a few lucky souls cross paths with the meet-cute who becomes the lasting love of their life. Others realize a spousal destiny only after graduation. As we celebrate Valentine’s Day, five alumni couples share their Bearcat love stories — personal tales of romance, devotion and continued engagement with UC.