Consumer Affairs: Omicron hit rural America harder than cities
UC finds higher mortality from COVID-19 in counties with lower vaccination rates
The finance blog Consumer Affairs highlighted a new study by the University of Cincinnati that found the omicron variant of COVID-19 disproportionately affected rural counties in the United States.
The fourth wave of the COVID-19 pandemic in late 2021 and early 2022 spread quickly in congested urban counties, researchers in UC's College of Arts and Sciences found. But it caused more deaths in rural counties where vaccinations are lagging.
The latest study by the University of Cincinnati, published in the journal Frontiers in Medicine, revealed striking disparities in health care between urban and rural America.
Despite the lower overall mortality rate among infected patients from omicron compared to earlier variants, unvaccinated people were more than twice as likely to die from COVID-19 as vaccinated patients. Researchers concluded that vaccines make a huge difference in patient outcomes despite the high number of breakthrough cases of omicron among vaccinated patients.
Researchers say the study shows how effective vaccination is to protect people from the virus.
Researchers used county health data to compare the delta and omicron variants of COVID-19. Researchers found that the highly infectious omicron variant spread more quickly in urban, populated areas but caused more fatalities in rural America. Some states had incomplete or missing data. Graphic/UC Digital Epidemiology Lab
Related Stories
Using math to figure out how bees make group decisions
July 9, 2026
UC mathematician Hyunjoong Kim used probability models to show how honeybee hives and other leaderless animals rely on a daring few risk-takers and a patient many to make group decisions.
Independence Day fireworks may trigger stress for combat veterans
July 6, 2026
Spectrum News talks to U.S. Army and Iraq War veteran Terence Harrison, manager of UC's Veterans Programs and Services, about fireworks etiquette for the Fourth of July.
What is mental subtraction?
July 6, 2026
Suzie White, PhD, assistant professor in the School of Education at the University of Cincinnati, spoke to Time for a feature story about using mental subtraction as a form of self care.