UC professor offers suggestions to increase commitment from remote workers

Scott Dust, an associate professor of management in UC’s Carl H. Lindner College of Business, wrote that employers can build affective commitment with their virtual employees. Affective commitment entails a sense of emotional attachment and identification with the organization’s mission and culture, increasing engagement and reducing turnover.

“Organizations that want affective commitment will need to focus on face-to-face onboarding, regular on-sites, and building familiarity through technology,” Dust wrote.

Dust also said employers should get creative. Benefits outside of work are good ways to promote affective commitment, he suggested.

“To successfully retain virtual employees will take much more than a competitive salary,” Dust wrote.

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