Bengals playoff game could add millions to Cincinnati economy
Enquirer, WLWT speak to UC professors about the economic effects of postseason game
The Cincinnati Bengals home playoff game on Sunday could add millions of dollars to the local economy and elevate the national profile of the city, the Cincinnati Enquirer and WLWT reported.
David Brasington
The Enquirer spoke with David Brasington, PhD, a professor and the James C. and Caroline Kautz Chair in Political Economy at the University of Cincinnati Carl H. Lindner College of Business. Brasington estimated the postseason game against the Baltimore Ravens could have a total economic impact of $9 million for the city.
Brasington used academic studies on the economic impact of large games for his estimate. One of the biggest effects on the local economy will come from fans who travel to Cincinnati for the game, he said.
Erwin Erhardt, PhD, associate professor-educator of economics in the Lindner College of Business, told WLWT the economic benefits of the game will extend beyond Paycor Stadium.
Erwin Erhardt
"Fans will be generating income not only for the team but for the city as well, with The Banks and other entertainment venues down there and beyond the city limits,” Erhardt said.
Along with the money made by businesses in downtown and beyond, Cincinnati also will benefit from the positive exposure of a nationally televised playoff game.
“It puts Cincinnati on the radar for maybe putting a branch or factory here,” Brasington told the Enquirer. “Otherwise, the name Cincinnati might not come up.
“The effect that it has on the spirit of the city, people banding together. That matters, too.”
Impact Lives Here
The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction. Next Lives Here.
Related Stories
UC Online Business Partnership Program attracts regional partners
November 11, 2026
UC Online’s Business Partnership Program helps employees at 50 regional companies access discounted tuition across more than 130 online programs. The program was recently featured in the Cincinnati Business Courier. Designed to support career advancement and workforce retention, the program makes higher education more affordable for working professionals while helping employers invest in employee growth and engagement.
Are women more susceptible to PTSD?
November 10, 2026
UC neuroscientist James Herman, PhD, and colleagues report that a specific stress hormone pattern in female animal models may signal vulnerability to PTSD, offering a potential biomarker to help explain why women are diagnosed at roughly twice the rate of men.
Why so much hype around the new Grand Theft Auto?
November 6, 2026
UC experts from DAAP's game and animation program to a doctor at the Lindner Center of HOPE discuss the pros and cons surrounding the upcoming billion-dollar game Grand Theft Auto VI.