WCPO: Ticket resellers have Taylor Swift fans seeing 'red'
Lindner finance professor says fans should remain cautious as scammers multiply
WCPO tapped Carl H. Lindner College of Business assistant professor-educator of finance Chauncey Joyce to weigh in on the ongoing ticket debacle surrounding Taylor Swift’s Eras tour and how potential attendees can protect themselves from scammers ahead of the popstar’s performances in Cincinnati.
Navigating the resale market has many fans screaming "this is me trying" and Joyce, a dedicated "Swiftie," as the singer’s fans are often called, knows firsthand the struggle fans face trying to secure tickets.
Chauncey Joyce, assistant professor-educator, Department of Finance, Real Estate and Risk Management
“It's a huge frustration for Taylor Swift fans, especially the true Swifties out there,” Joyce explained to WCPO’s Taylor Nimmo. “It’s an issue I think Taylor has addressed, Ticketmaster is trying to address, but I still think there's a lot of room for improvements to make sure that the right fans get to go to her concerts.”
Fans who have managed to score tickets will undoubtedly have "the best day" when Swift rolls into town on Friday, June 30, for the first of two nights of performances at Paycor Stadium. But, for others, this has already turned into a "cruel summer" at the hands of scammers.
Swifties can protect themselves from ill-intentioned sellers by remaining vigilant and buying from trusted sources, particularly those with an established consumer protection policy.
WCPO has more from Joyce and tips on what to look for when making purchases.
Featured image at top: Attendees at a concert show their love for the performer with hand hearts. Photo by Anthony Delanoix on Unsplash.
Next Lives Here
The University of Cincinnati is classified as a Research 1 institution by the Carnegie Commission and is ranked in the National Science Foundation's Top-35 public research universities. UC's medical, graduate and undergraduate students and faculty investigate problems and innovate solutions with real-world impact. Next Lives Here.
Related Stories
UC doctoral student shares his journey with Spectrum News
July 27, 2026
UC doctoral student Amota Ataneka spoke with Spectrum News about his educational journey. Ataneka, a native of the Pacific island nation of Kiribati, is one of 35 emerging scholars across the United States to win the National Academy of Education/Spencer Dissertation Fellowship.
How scammers can persuade you with AI
July 27, 2026
Spectrum News recently dove into how cloning voices with artificial intelligence is making it easier to scam people over the phone. The news outlet spoke with Kimberly Hyun, assistant professor of marketing at UC’s Lindner College of Business, to examine why AI is making it so much easier to trick people.
The subtle changes in hearing you should never ignore
July 24, 2026
It’s easy to dismiss changes in hearing as minor. But as The Washington Post recently reported, these symptoms could also signal a medical emergency that many people don’t recognize — known as sudden sensorineural hearing loss, a rapid decline in hearing that occurs suddenly or over a few days.