Empowerment unleashed: A clothing line campus collaboration

UC Bookstores is thrilled to announce the successful culmination of a groundbreaking partnership with esteemed Cincinnati-based store BlackOwned — a historic collaboration marking their inaugural venture together. This collaboration has enabled an extraordinary University of Cincinnat-branded clothing line, not only embodying the essence of UC's spirit, but also conveying a compelling message of empowerment.

At the heart of BlackOwned's mission lies a steadfast commitment to promoting Black business ownership and challenging societal inequities through their clothing.

In a move that exemplifies this commitment, UC Bookstores has brought the empowering ethos of BlackOwned directly to our UC community in the Bookstore (Tangeman University Center, Level 3), providing an opportunity to embrace their true selves with a line that includes T-shirts, sweatpants and jackets.

The crown jewel of this exclusive clothing collection is the in-store, limited-edition Bearcats varsity jackets. It's important to note that these stylish and symbolic jackets are available in strictly limited quantities. Seize the moment to express your UC pride — especially with Bearcat game days on the horizon. Share your Bearcat support in a fashion that is both unparalleled and distinctive. 

Featured image at top: BlackOwned founder Means Cameron and President Pinto wear the BlackOwned x UC varsity jackets. Photo/provided