Politics follow you on the road
People are more likely to honk at bad drivers with political bumper stickers
Nobody wants to admit that a lowly bumper sticker can influence their behavior.
But researchers at the University of Cincinnati found that drivers were far more likely to honk after being cut off by a vehicle bearing a political bumper sticker, particularly one for the opposing political party.
“Bumper stickers are a meaningful way in which partisan divides are reinforced in everyday life,” UC researchers concluded. “They have tangible impacts on road safety. Partisan bumper stickers may be mundane, but they are not trivial.”
For a study published in the journal Frontiers in Political Science, UC Assistant Professors Rachel Torres and Ben Farrer explored political polarization in apolitical settings — like driving.
They conducted attitude surveys with paid volunteers who then took part in a short driving simulation. In half of the simulations, another vehicle cuts off participants without signaling. The offending vehicle featured either no sticker or one of three bumper stickers: “Proud Democrat,” “Proud Republican” or the neutral “I love my dog.”
In the other half of simulations, the other vehicle stays in its own lane before making an unremarkable left turn.
For a new study published in the journal Frontiers in Political Science, survey respondents watched a driving simulation in which they are cut off by a vehicle. Researchers found that respondents were significantly more likely to say they would honk at the vehicles bearing political bumper stickers, particularly if the sticker supported their opposing party. Graphic/UC School of Public and International Affairs
A follow-up survey found that drivers said they were significantly more likely to honk in the videos where the offending vehicles expressed support for the opposition party compared to those sporting stickers supporting their own party or a love for dogs.
“It activated their partisan hostilities,” said Torres, who teaches political science in UC’s School of Public and International Affairs.
“We have a unique car culture in the United States. American identity is often tied to owning a car and how you choose to decorate it,” she said. “So we wanted to ask: Has American car culture been politicized? Has it become more partisan?”
The answer, it turns out, is yes.
“These feelings are just below the surface for many people,” Torres said.
Researchers recruited U.S. adult residents who answered a questionnaire with identifying information about gender, age, race, education and partisan identity. They also completed a personality test to find out how agreeable and authoritarian they are since both how nice and how sensitive one is to rule-breaking can be relevant to driving habits. Nondrivers were dropped from the study population.
Participants watched a short digitally animated dashcam video of a vehicle driving in the right lane of an empty four-lane road when a sport utility vehicle driving just out of frame swerves into their lane briefly before returning to its lane.
Participants then were asked on a five-point scale how likely they were to honk in their given scenario. And they took a final survey to measure their feelings toward the other driver. That survey found that partisan bumper stickers do not trigger more patience or grace toward drivers of the same political affiliation but did trigger more hostility toward those of the opposing ideology.
“We never found bumper stickers to have a positive impact. They didn’t improve people’s perceptions of their group or other groups,” she said.
Featured image at top: According to a new study by the University of Cincinnati, drivers are more likely to honk when they are cut off in traffic by vehicles with political bumper stickers. Photo/Goran Jakus Photography
The next groundbreaking discovery
UC is a powerhouse of discovery and impact as a Carnegie 1 research institution. From pioneering medical research to transformative engineering and social innovation, our faculty and students drive progress that reaches across the world.
Related Stories
How aerospace is turning to trustworthy AI
January 6, 2026
UC College of Engineering and Applied Science graduate Lynn Pickering talks to the Ohio Federal Research Network about her research into artificial intelligence and the future of AI in aerospace engineering.
UC faculty and staff among Rising Star leadership honorees
January 5, 2026
Two UC faculty and staff members are among this year's Rising Star leadership program sponsored by YWCA Greater Cincinnati. Kelli Beecher, assistant professor in the UC College of Nursing, and Brittany Bibb, assistant director of programs and operations in the UC Division of Student Affairs, are among the emerging leaders of 2026. They were featured in the publication Movers & Makers.
What's behind the mysterious rise of migraines?
January 5, 2026
Weather patterns such as extreme heat and storm conditions have been linked to migraine attacks, and research shows those environmental conditions are becoming more common. As National Geographic recently reported, one of the leading theories behind this mysterious rise is that climate change may be playing a role.