UC expert discusses affordable prescriptions

Local 12 turned to economics expert for insights on direct-to-consumer drugs

President Trump recently announced his plan to lower prescription drug costs with his website called TrumpRx.

Local 12 turned to Erwin Erhardt, PhD, economics professor in UC’s Lindner College of Business for insights on direct-to-consumer medications.

"Drug prices have certainly been going up. Between roughly 2000 and 2020 they've gone up 91 percent," Erhardt said. "The forecast is a five percent rise annually up through 2030." 

In another Local 12 report, Erhardt explained further that direct purchases are not actually available for a variety of medications people need yet.

"Short term, it sounds good," he told Local 12. "I don't know long term if it's going to hold or not."

Featured image at top of prescription drugs. Photo/iStock

Related Stories

1

The indirect costs of rising fuel prices

March 24, 2026

WLWT reported that gas and diesel prices are on the rise, and turned to UC economist Debashis Pal for insights on what that means for the average Cincinnati resident.

2

The case for property taxes

April 30, 2026

In breaking down the pros and cons of property taxes, Forbes cited tax research led by UC Lindner College of Business economics professor David Brasington.