WVXU interviews UC's Dan Laufer Saturday, Sept. 17

Laufer has found that the reaction to a crisis depends on the audience. He has been widely quoted recently regarding "Mad Cow" disease, foreign objects in food and reactions to Hurricane Katrina. Laufer is an assistant professor of marketing in the College of Business. His research interests include consumer behavior and international marketing.

Here's the whole line-up for "Cincinnati Edition" on Saturday, Sept. 17, at 7 a.m.:

• Daniel Laufer, assistant professor of marketing at UC, examines the nature of blame and how the public reacts to crises like Hurricane Katrina.
• Betsy Ross speaks with UC Athletics Director Bob Goin about the recent move into the Big East Conference.
• Superintendent Michael Brandt of the Newport Independent School District discusses plans to make it the best small school district in the nation.

Some of Laufer's recent work has appeared in Psychology & Marketing, Advances in Consumer Research and Academy of Marketing Science Review. In 2005, he was quoted by the Associated Press and CNN as an expert on the public's reactions to crises such as 9/11 and Hurricane Katrina. In 2004, Laufer was quoted in the Wall Street Journal as an academic expert on consumer reactions to "Mad Cow" disease.

"Cincinnati Edition" airs Saturday and Sunday mornings. Online archive available.