Up and Running: UC Alumni Included in Local Startup Accelerator's Class of 2016
Four University of Cincinnati alumni three from the McMicken College of Arts & Sciences and one from the Carl H. Lindner College of Business have already broken into one of the worlds top 10 tech business accelerators within a year of leaving college and before reaching the age of 30. Theyve scored hundreds of thousands of dollars of investments in their budding companies with products they believe will shape the future of science and data. And they havent even left town.
Olivier Lemaitre and Andrew Carl from chemistry, Aman Tsegai from physics and Brian Back from marketing are all apart of local startup accelerator The Branderys class of 2016, which includes 10 new businesses as they take part in a four-month program dedicated to helping them develop a branding strategy and evolve their companies from nuts and bolts to fleshed-out prototypes.
This is all with a little help from the $50,000 in seed money each company is given throughout their tenure in The Branderys Over-the-Rhine office, an open-floor workspace rinsed in natural light. Its an environment where the spaciousness mimics the minds it welcomes and nurturesopen and incredibly bright. For these UC grads, setting up shop for a summer in The Brandery presents an opportunityand gives them the required time and resourcesto get their products to the next level.
The Brandery is primarily a marketing incubator, where startups can hone their origin story into a consistent narrative their brand can use to captivate investors, users and potential employees. Companies are mentored on ramping up their web presence as well, perhaps the most important way to connect with their intended audiences. But the accelerator also provides a highly collaborative space where, as Lemaitre says, youre surrounded by the smartest people youve ever met. The atmosphere inspires the class to succeed, or, in Silicon Valley has it, fail fast, fail often, a maxim Datazar and Atumsoft embrace.
Lemaitre, 23, is CEO of Atumsoft, a company working on a bridge device that replaces the big, bulky computer attached to each instrument in a chemistry lab. Having each individual instrument connected to the Atumsoft bridge will allow the hub to sync data to chemists laptops, tablets or smartphones. Lemaitre and Carl, 26, hatched the idea after growing tired of spending precious hours interacting with outdated technology in the lab. Carl taught Lemaitre to code, and the startup was born.
I was never happy in a corporate environment where you waste a lot of time everyday, Carl, CTO of Atumsoft and a former IT worker, says. I want to do something that means something to me and to work on my own terms.
Lemaitre shares this mindset, and has been passionate about chemistry since he first took the class in high school. We got to burn stuff and play with things, he explains.
Lemaitre moved to the United States from Belgium when he was 14. He transferred to UC from Virginia Commonwealth University during his junior year and quickly immersed himself into campus activities, joining ChemCats as a treasurer and conducting research under the late Joe Caruso, a faculty member.
I fell in love with the technology side of chemistry, he says. The massive instruments that break down food and chemicals to an atomic levelits beautiful.
Taking Risks
Anyone whos seen an episode of Silicon Valleywhich Lemaitre admits is pretty accurate knows building your own company includes taking on all kinds of different roles and weathering more than your share of surprises. The co-founders all agree it can be hard to devote time to other things. Risks must be taken. After a trip to San Francisco, where Lemaitre and Andrew won $100,000 from Lab360 and office hours from the seed accelerator that helped spawn Airbnb and Dropbox (Y Combinator) they quit their jobs to pursue Atumsoft full-time. For startups, thats closer to all-time.
For 21-year-old Tsegai, who grew up in Eritrea and moved to Cincinnati in 2013, taking chances is the only way to move forward. Last November, he found himself at a crossroads: put all of his energy into Datazar or complete his physics degree. He opted to take a year off. This isnt surprising. For emerging entrepreneurs, successful startup ventures often begin by defying traditional trajectories.
Both former interns at The Brandery, Tsegai met 22-year-old Back, who graduated from the College of Business, through Bearcat Launchpad, UCs startup accelerator and the first student-led business accelerator in the nation. The two clicked immediately.
Datazar operates under the premise that information should be free. As an open-source website that collects and curates data already in the public domain, the project aims to help users visualize objective, raw numbers. A project manager has already dubbed it the Wikipedia, for research, and its only in beta.
Tsegai and Back say the website, or ecosystem, will allow scientists, journalists, academicsanyone who researcheseasy, organized access to data online, whether its census data, crime statistics or programming code. The possibilities are endless.
If you want to get nerdy about it, I see it as the perfect embodiment of the scientific method, says Tsegai, who was one of the only undergraduates to conduct research with post-docs during his time at the university.
Lemaitre remembers briefly meeting Tsegai for the first time last year at Cincinnatis Angelhack hackathon, an event where coders collaborate to build a demo of usable software in the span of 24 hours (we have our own, Revolution UC). He had been working alone for 12 hours straight, Lemaitre recalls with appreciative awe.
But collaboration is a vital component of entrepreneurship, one the members of Atumsoft and Datazar say they learned at UC. The professors at UC are really great with one-on-one mentoring, says Lemaitre. It doesnt feel like youre a number.
The four enterprisers, all admittedly self-taught in most ways, agree that UC acted as a space where they could experiment to find what they truly wanted to do in life.
You learn how to deal with people in a professional environment, Carl says.
Lemaitre adds, I also learned who I was as a person.
Focused on the Future
Tsegai, Back, Lemaitre and Carl are learning quickly that although startup culture is conducive to how they want to work, its not without its challenges (Like figuring out how to pay yourself, Carl half-joked). Working within an ethos that values undying ambition, imagination and countless hours can be overwhelming. Still, the founders of Atumsoft and Datazartwo projects with goals that include democratizing dataremain excited about the future. Like so many startup founders before them, all are convinced that they can change the world.
Its cliché, but its true, they say. Its hard not to believe them.
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