Lindner Students Win Top Student Marketing Award from Cincinnati AMA Chapter

A team of marketing students from the Carl H. Lindner College of Business won the Pinnacle Award for the Best Student Marketing Campaign at the Cincinnati American Marketing Association (AMA) chapter awards.

The students, all members of the University of Cincinnati chapter of the AMA, developed a winning marketing strategy targeted at millennials and Generation Z consumers for how eBay could differentiate itself from its competitors and deliver an exceptional online shopping experience.

“Our entry for the AMA International Case Competition was for eBay, which challenged our students to perform market research, analyze primary and secondary data and provide strategic recommendations using their experiences as marketing students both in the classroom and through co-ops and internships,” says Ric Sweeney, associate professor-educator of marketing and faculty advisor to the student organization.

At the AMA International Case Competition, the Lindner team received an honorable mention for their case work. The same case analysis was recently submitted for consideration at the Cincinnati AMA awards, where it emerged as the Pinnacle Award winner. This is the second time within the past three years that the award has been won by Lindner College of Business students.

Since 1986, the AMA’s annual Collegiate Case Competition has brought together top marketing students to work on a marketing challenge submitted by a sponsoring organization.  In return, AMA collegiate members gain real-world experience in working together as a team to create a strategy and execute a plan.